The Salinas Valley is finally getting some much deserved warm weather.  After a cold and misty summer, we are finally seeing the sun.  Temperatures are expected to stay in the high 70s and low 80s all week in Salinas, a stark contrast to the 60 degree days we had in weeks past.  Markets are beginning to finish up on the east coast and Michigan and more focus is being put on west coast product.  Quality is nice across the board on most items and shippers are looking for business.  There are deals out there

Truck rates remain in the mid 7000 range for the east.  Trucks were scarce last week because if the Labor Day holiday, but there are more trucks this week, which could bring prices down a few hundred dollars by weeks end.

LETTUCE — Quality is actually improving, we are seeing some beautiful heads and weights coming out of the field.  This warmer weather will improve volume as well as quality.  We are seeing less mildew because there have been fewer misty mornings that keep product wet.  Days are shorter so we can get a way with warmer mid day temps for shorter period of time.

BROCCOLI — Tighter supplies this week as Eastern growing regions finish up.  Quality is good and no problems to speak of these past few weeks.  Warmer weather should bring on more product, but with higher demand, we could see an improvement in market.  Crown material is scarcer and will continue to be light for the next 2 weeks.

CAULIFLOWER– Pretty much the same report as broccoli.  Nice product has been coming out of the field and we see it continuing in to the weekend.  Like broccoli, supply has decreased over the past few weeks, but we won’t see a stronger market until eastern growing areas are finished for the season.

LEAF ITEMS — Romaine continues to be active, prices have actually gone up a few dollars since last week.  Supplies are minimal but steady and quality is excellent.  Green and red leaf sales are still sluggish, but we expect things to turn around and improve by a few dollars by next week.  Warm weather is bringing on some nice product.

CELERY — Some shippers are seeing tight supply on celery, mostly on the small sizes.  This has been the general report for the past few weeks.  We could see some movement by mid week due to Michigan areas finishing up.  Be sure to get orders in early to take advantage of improving markets.  Quality is very nice, good hearty product that can go anywhere.

STRAWBERRIES — Product is more available this week than last week.  Although there are still pro rates, a better percentage of our Driscoll orders are being covered.  Don’t expect excellent berries, these are marginal quality at best.  Warmer days wont help quality, however days are shorter and the nights are cool.  All shippers are seeing problems; this is not limited to any particular label or area.  Get product in and out quick, and inform customers to work through them as much as they can.

Ed Brem

www.producewet.com