Production continues steady with portions of the Valley still experiencing Hot temperatures while most areas have mild even overcast conditions. Production AND quality has varied among shippers. Overall moderate demand has kept movement and pricing steady. Most shippers continue to quote higher levels anticipating shortages but sporadically offer “deals” as needed. Quality continues to vary with Very Good to fair quality throughout the valley. Tip burn and mildew are visible on most lots with the best quality having lighter weights and darker color.
Mix Leaf
Romaine market remains steady although demand has improved slightly while demand for Hearts continues to be strong with limited homegrown pressure. Quality has been very good with mildew and fringe burn showing more frequently. Green and Redleaf are also showing variable quality around the valley with some shippers already in their reduced summer acreage. Local Homegrown production areas are starting to improve and will continue to put pressure on California market to remain steady.
Brussels Sprouts
Production continues mostly from Mexico which continues to battle insect pressure although quality continues to improve. The market is starting to soften as most customers are requesting domestic product. Supplies are improving as domestic production has begun from Central Coast with mixed sizing and quality .
Celery
Oxnard is now finished, increasing demand for Santa Maria and Salinas growing regions. Michigan and Canadian production was delayed 2 weeks, which has contributed to the stronger markets out West. We expect product to remain tight through the 4th of July and begin to settle later next week. Good quality reported this week as weather remains mild in coastal areas.
Oranges
This market has been very active and is still gaining momentum. Valencia harvests have been light and growers are leaving fruit on the tree to cover next month’s commitments. Chilean navels are still a few weeks off of any sort of volume due to heavy rains, so we expect this market to remain strong throughout the summer. Quality has been nice with very few problems. Most of what is shipped is freshly picked and moved quickly.
Broccoli
Prices have stabilized at current trading levels. Demand for bunch broccoli remains stronger than crown cuts. Light supplies continue to come out of Mexico and there is some product coming out of Canada as well. The market will not change much this week and looks to remain constant going into next week.
Cauliflower
Heavier yields are expected for the remainder of this week and going into next week.
Shippers will be making deals on 9 and 12 size as we head into the weekend. Check with your Produce West sales rep on the hot buy opportunities. Overall quality has been fair. Color is cream to white and there is some spotting showing up out of both Salinas and Santa Maria.
Artichokes
Seeded varieties are starting to increase with larger sizing profiles expected although demand has diminished entering the Summer season.
Strawberries
Quality continues to be fair, especially on Organics. The main issue continues to be soft shoulders and light bruising at shipping point. The firm fruit is long overdue as we have had the some bruising issues since February. There begins a shift in the season in both Santa Maria and Watsonville/Salinas. Sizes in Salinas are coming down slightly and Santa Maria has just passed the peak of the season. Estimates for next week should increase if we can get some consistent temperatures.
Blueberries
The Georgia late season crop has been challenged by weather the last several weeks. This has affected production estimates and quality. Production is expected to be light next week as weather will be a factor also. North Carolina is still producing but volumes are light and weather continues to be a challenge in that region also. California is done thanks to the heat wave from last week. Mexico imports are about finished as well. New Jersey volumes are primarily the main production supplying the industry right now. Volumes continue to increase each week and expected to peak in the next couple weeks. Oregon and Washington production is starting in a light way. British Columbia and Michigan are scheduled to start in the next few weeks.
Raspberries
Supplies are light and demand exceeds supply in Watsonville, and California. Some shippers reporting wind burn and soft berries. Quality remains fair to good and weather is favorable for next week.
Blackberries
Supplies continue to be very challenged by the wet weather last week in Georgia and North Carolina. Which has caused reduced yields, quality issues and less over all supplies. Weather will be slightly better this week,but sporadic showers are still expected. Market still remains strong. Supplies will remain steady.
Cantaloupes
Traded higher this week after soaring last week. Shortage of supply continued with many growers wrapping up in the desert and no one going in the San Joaquin. Temps continued to be hot but not quite as beastly as this past week, and with shipping for the holiday calming, prices tended to level off starting Tuesday. But product remained very tight and demand exceeds or nearly exceeds supply. Next week the San Joaquin will start to harvest but it is expected that the harvest will be spotty and very inconsistent due to planting gaps and last week’s heat. Sizes and quality from the San Joaquin remains to be seen. Only one or two growers will be left to clean up scraps in their desert fields. Demand could be tepid in the face of high prices slowing movement through the distribution chain and no impending holidays. We look for a steady market next week with high prices continuing through at least mid week, then perhaps declining toward the end of next week.
Honeydews
Honeydews also traded higher this week as the meager production got even less robust in the heat and the impending end of the desert deal. Kern started with but one grower going. Mexico finished. Thus with no other areas going and quality and yields limited the market rose then leveled as holiday demand ended and reaction to higher prices cooled demand. The dynamic net week looks the same as with cantaloupes. Tight supplies and high prices early in the week followed by declining prices toward next weekend.
Organic Items
OG Broccoli & Cauliflower
Broccoli and Cauliflower production continues to be steady as the market has settled at sustainable levels.
OG Herbs & Bunch Greens
Most of the Herbs and Bunching Greens have experienced quality issues from the Hot temperatures over the past week along with increased insect pressure causing intermittent shortages although local Homegrown supplies have been sufficient to offset any availability issues.
OG Leaf and Iceberg Lettuce
Supplies have improved on Green and Red leaf as well as Romaine from California although heat and insect pressure will impact supplies for the next couple weeks. Markets continue steady with limited demand to due competition from homegrown supplies.
OG Root Vegetables
Carrots production continues to be strong although Wind and heat are starting to hamper harvest and quality . Potato and Onion demand has also been good with White, Yellow and Red Onion supplies improving from Southern and Central California with good quality.
OG Citrus
Lighter production with mostly larger profiles continue on Lemons with good demand keeping prices elevated especially on smaller sizes. Valencia production has accelerated to the point off likely shortages looming next month . Limes are in full swing with excellent quality especially from California.
OG Melons
Central Valley Watermelons are underway after a delayed start . Demand is very good heading into the 4th of July Holiday. Cantaloupes and Honeydews production has taken a hit with soaring temperatures in the desert prematurely ending their season and Westside production not expected for another couple weeks. Most growers are anticipating heat damage to the plant but are continuously monitoring. We’ll keep you updated on changing market conditions.
OG Berries
Production from Salinas and Watsonville continue but sizing and quality have been hampered by high wind and temperatures. Cooler coastal temperatures should help improve quality heading into next week. The market has been steady with strong demand through this weekend expected. Quality has been varied with most shippers now quoting bruising on ALL deliveries and many shippers showing varied color among packs due to inconsistent labor supply .
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