MEMORIAL DAY

With the official kick-off to Summer season , Memorial Day is time to honor the people who have made it possible to enjoy our freedom. In the produce world seasonal fruits along with staple veg items and berries will continue to be abundant.

Weather in the West continues to be forecast for mostly mild temperatures but consistent windy conditions continue to plague the entire West Coast. Temperaturesalong the coast are expected to be near normal this week but jump above normal the following week. Longer term forecast calls for cooling with occasional thundershowers.The Desert and Central Valley have similar forecast with greater potential forthunderstorms early next week.. California Coast norms 69/49 The  Inland Valley norms 82-85/53-58 and The Desert  norms 98/64

Transportation rates rose again throughout the week and are expected to continueheading higher. Limited trucks and increased fruit has kept rates firm. Look for rates to continue to climb as we approach the Summer season.  Plan ahead for best value and service.

LETTUCE-  Salinas production is in full gear. Quality is good butcontinued gusty winds have caused some fringe and tipburn with occasional mildew.  Supplies are expected to lessen slightly and the market could firmearly next month. 

CITRUS- Navel production is winding  down and most shippershave started to offer Valencia’s. Sizing profile should quickly improve whileflavor profile will take a few additional weeks.

ASPARAGUSLimited Production continues from all regions SalinasStockton, Washington and  Peru  has kept market significantly active andelevated Production areas in upper Midwest and Canada have been delayed by late Spring cold temperatures and will  help keep the market strong heading into Summer. 

LEAF LETTUCE-   Romaine  production continues to be heavy with mostly good quality although fringe and tipburn along with mildew have increased .Green and Red leaf  supplies have been sufficient with a wide range in qualityas well.
 

CARROTS Carrot production has been steady but with slightly smaller sizing.  The market is firm with good demand.


BROCCOLIProduction has shifted fully to Salinas and Santa Maria.  Quality has been good with production heaviest to crowns. Strong export demand continues to keep pressure on the market to remain active and limits the shippers ability to pack bunch broccoli. Supplies look to be steady for the next couple weeks  

CAULIFLOWER-  Production has leveled and the market firmed  Salinasand Santa Maria Valleare in full production with excellent quality although continu
ed windy conditions have contributed to a few bruising anddiscoloration issues


ARTICHOKES- Artichokes production on the preferred Green Globe variety has given way to other globe varieties and its’ predominant  large sizingalthough light demand overall has kept prices low.  

CHERRIES California Cherry production is in full swing although cooler than expected temperatures have revised the outlook from a bumper crop to asufficient one. Bing production should begin to peak over the next couple weeks. Supplies will be available for the next few weeks before transitioning to the Northwest region.

BELL PEPPERSProduction  in the California desert continues to produce excellent quality.  Green sizing will be heaviest to XLarge and Jumbo. The market firmed up with additional East Coast demand but that looks to be easing as Eastern bells have started to rebound Red and Yellowshave started with better volume and will improve daily. Look for additional supplies with the warm desert temperatures although the market may remain active if Eastern Bells continue to be limited.

STRAWBERRIES- Production continues from  Watsonville/Salinas and Santa Maria. Excellent quality has given way to some berries with issues of bruising, bronzing and misshapen mostly due to  gusty winds but vary byvariety. The market continues to be firm on good fruit but the overall market appears to be easing . Continued strong post holiday promotions  are needed to keep the market steady as availability could improve as the week progresses but cooler than expected temperatures due to wind chill  continue it will keep fruit in check. Stems are also available but with a wide range in the sizing of the fruit not all shippers have the ability to pack stems.  Raspberries production and quality have increased and the market has adjusted slightly.Blackberries supplies and quality  continue to be limited.   
GRAPES-   Production from Mexico is increasing rapidly and the market has started to adjust. California desert production has also increased Quality has been excellent with good sizing and flavor profile.

CELERY-  Seeder pressure continues to  lessen resulting in better quality. Better supplies on larger sizes have now started to allow the market to ease. Higher freight rates have also contributed to lighten demand. Transition back to Salinas is expected to begin early June but will once again bring back quality issues which will likely limit availability and strengthen the market once again.

Happy Memorial Day !!

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