11/15/23

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Conventional Items
Lettuce
Most growers have transitioned to their Winter Desert production district without skipping a beat. In fact quality has improved from the start although with a wide range of weights.  Color and Texture have improved from the tail end of the Northern California district. Once all transitional production areas are cleaned up, the market could once again firm even with the artificially inflated prices currently being quoted by the industry.
Leaf Lettuce
Romaine  Romaine supplies continue strong with most shippers starting their Winter districts. Quality has taken a significant jump from Northern California

 

Romaine Hearts  also have seen a significant quality improvement in the desert with continued strong supplies as well as demand.

Red leaf, green leaf and Boston  Steady supply with improving demand from the East Coast which will result in elevated pricing as shippers look to push prices closer to break-even levels. Quality has been varied but much improved to start the desert season .
Celery
And just like that it seems the Holiday pull has come and gone. Prices are now beginning to decline as buyers have satisfied thier appetities for their Thanksgiving demand. Look for prices to decline into next week and then sit there until the Christmas demand begins around the week of 12/4/23. Shippers are now harvesting in Salinas, Santa Maria and Oxnard. Quality in all three areas has been nice, general weights are 55# and we are finding good green color and very little to no pith.
Broccoli
Pricing turned a little quicker than anticipated. Light harvest volumes in both Salinas and Santa Maria have helped turn the tide. Although pricing is high it has seemed to hit a ceiling. Pricing is not expected to go any higher and we could start to see a slight decline starting as early as Monday of next week.
Cauliflower
Slight price declines are expected as we finish out the week. Product is being harvested in Salinas, Santa Maria and the Desert regions. There might be some deals to be had over the next few days so run your ideas by us.
Artichokes
Fall production of the thornless variety has slowed with minimal new plantings to harvest. Most growers are cleaning up their last remaining fields in Salinas and will gap before starting Oxnard , Coachella or Mexico later this month.
Brussels Sprouts
Domestic production continues to be strong in Northern California as quality, higher yields and acres increase with growers mechanically harvesting which leads to a surge in production. Strong demand for Thanksgiving as well as the homegrown season winding down will inevitably lead to firmer pricing but take advantage of promotable offerings for the Holidays while they last.
Green Onions
Production has mostly returned to normal as growers in Mexico concentrate on improving quality and yields. Supplies are expected to remain steady while demand has increased, boosting prices higher . Supplies should be good through the month before weather and labor interruptions commence next month.
Strawberries
All of the California regions are expecting 1.5 to 2 inches of rain beginning Wednesday night and continuing through the weekend. These forecasted storms will most likely end the season for the Northern growers. In Santa Maria, Growers have been trying to pick as much fruit as possible before storms arrive. The Oxnard areas are past their peak and will be facing declining numbers into December. Fruit quality has been good out of Mexico with stable numbers that are expected to have increasing numbers as we approach the end of the year.
Raspberries
The main growing areas continue to be challenged with inclement weather. In the North we are expecting 4 to 5 days of wet weather beginning Wednesday night and continuing through the weekend. Santa Maria is expecting wet weather along with high wind gusts in the forecast. Mexico has moved on from quality issues that were created by the hurricanes several weeks ago. The quality of the fruit has been good with high Brix levels being reported.
Blackberries
We are expecting a slow, but steady rise in supplies predominantly out of Mexico. The majority of California Blackberry regions will be on the decline with the exception of Oxnard as they expecting decent numbers into December.
Blueberries
Baja production is past its peak and will continue to decline through year end. We expect the product out of Mexico to increase in the 1st week of December. The numbers out of Peru will continue to be steady and strong for the next several weeks.
Stone Fruit
The domestic seasons for yellow and white nectarines have concluded, along with white varieties. Offshore fruit season is anticipated to start in a few weeks. Red plums are currently limited, particularly in larger sizes, while black plums are available in all sizes. Both black and red plum seasons are expected to conclude next week.
Grapes
Green Seedless grapes are still available in good supplies. Red grapes are becoming more scarce every day. Pricing is firm and expected to rise soon. Projected supplies of all grape varieties are expected to lighten over the next two weeks. Overall grape quality is exceptional. We will likely begin to see more quality issues arise as more storage fruit hits the market.
Oranges
Navels are starting, but with low sugar based on recent quality reports. Improvement is expected over the next two weeks, though there might be delays in fruit orders. Consider pre-booking. While the market is currently high, it’s expected to settle in the coming weeks. This year will offer a lot choice fruit according to recent reports.
Lemons
District 1 is now in full swing, bringing an increase in lemon supplies over the next two weeks. The pack outs show higher volumes on 115 to 200 count range. We’re anticipating a larger proportion of choice-grade fruit this season, leading to a more noticeable price difference between choice and fancy grades.
Limes
The market on Limes has moderated and prices though lower have begun to stabilize. Better demand at lower pricing is keeping the market from falling to levels more commonly associated with the time of year. There is perceived value currently based on the extreme high prices of the past couple of months. Small fruit continues to dominate; however, we have seen steady increases in pack outs of medium and large fruit. Despite the current volume increases and lower FOB’s, experts warn that mid-December could see a decline in volume and increase in pricing that could extend well into the new year.
Avocados
We are seeing a slowdown on picking this week and that will continue into next week as growers seek to control inventories. A holiday in Mexico on Monday (Revolution Day) will result in a day of no harvest. Harvest projections remain light for the balance of the week due to Thanksgiving. Sizing heavier to larger sizes (48/60) with #2 fruit volume up slightly on the heels of the last rain storms which has caused some Lenticel damage to the exterior of the fruit. Small fruit may be challenging over the next couple of weeks.
Dry Onions
Finally! We have some movement in the onion market. Demand exceeds supply for the balance of the week on most quality onion houses. Jumbo yellows are cleaning up like it was the fall of 2020 when we had sustained double digits market. As the packing houses go full force into the Thanksgiving pull the receivers are looking to move substantial numbers for the holiday. If the shippers don’t get too ambitious, this market will last through the first of the year and beyond.
Asparagus
The pipelines are cleaning up with lower pricing and demand is starting to show. As more and more growers go into contract mode with their buying, demand stays even. There’s not much serious advertising and the retailers don’t seem to care about putting something on “hot buys” …too much thinking as the corporate office is calling the shots in the produce aisle. The idea of paying a really sharp buyer a lot of money to make a lot of money seems to be declining…just saying.
Cantaloupes
Yuma seems to be winding down quickly and is not much of a factor moving forward. Mexico is in prodigious production and decent quality but had been discounting like mad to get business. They should be winding down their exports. Offshore is quickly becoming the main supply source. Production is okay, but not heavy as the have off and on seasonal rains, but the big storm is tracking away from them and heading Northeast. Quality is good and sizes are running heavy to jbo 6 jbo 9 and 9- with few if anything smaller. Overall demand is only fair and spot market demand is very slow. Prices going into next week look steady with some but less discounting
Honeydew
Yuma is winding down but not as rapidly as it is on cantaloupes. Mexico has copious volume and still is discounting like crazy or even giving them away with prices to be established after receivers sell them. Offshore has been slow to start but supplies are arriving. Quality is good offshore and variable in Mexico. Sizes peaking on 5s mostly with some larger and some 6s. Market should be steady to lower next week
Organic Items
OG Broccoli & Cauliflower
Broccoli production in Salinas and Santa Maria will slowly wind down before transitioning to the Desert. Patience and flexibility will again serve you well as this annual ritual of transitioning right in the middle of the Thanksgiving pull continues. Prices have escalated and Supplies should be overall  sufficient  but logistical challenges will be inevitable. Better production in the Desert is expected next week.
OG Celery
Production from Salinas and Santa Maria and now Oxnard  has been steady allowing for flexible loading options . Quality remains mostly good to fair with some insect pressure. Improved supplies and availability in the desert are expected as Mexico begins production .
OG Herbs & Bunch Greens
As growers transition to multiple production areas for the Winter including Mexico supplies are expected to improve along with quality.
OG Leaf and Iceberg Lettuce
Leaf, Iceberg & Romaine   Lettuce production has mostly finished in Northern California and transition to the desert will commence in full next week with expected significant quality improvements. Markets remain mostly steady although demand has begun to escalate which will lead to firmer pricing.

Green and Red leaf   Limited supply to start the desert season will give way to improved supplies and quality rapidly.
OG Citrus
Lemons, Oranges, Limes and Grapefruit  Strong demand throughout the entire Citrus category due to strong retail sales and revived foodservice activity.

Lemon  Mexico supplies continue to peak on smaller Choice fruit. California has limited production and size in the desert.

Lime quality and supplies remain inconsistent with varied prices.

California The Navel crop has begun with limited availability and size to start.

10/8/23

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Conventional Items
Lettuce
Transition is in full swing as growers wrap up production in Salinas either choosing to be selective or abandon the last remaining plantings for improved quality in the Desert. Some growers will continue to have lettuce in their transitional production areas ( Huron, Oxnard , Santa Maria ) through the end of the week but anticipate full transition to the Desert next week. Quality should see substantial improvements once weights are allowed to size up.  Markets shot up in recent days as demand has fully returned from the East. Planted acres in the Desert appear to be sufficient to fill demand pending any significant weather related issues. In the meantime take advantage of Production from Las Cruces, NM which continues to offer some of the best quality with all the logistical advantages through next week.
Leaf Lettuce
Romaine  Romaine supplies continue strong with most shippers starting their Winter district this week. Quality is expected to take a significant jump once settled into the desert as the remaining production from Northern California limps to the finish line.

Romaine Hearts  should see the most significant quality improvement once transitioned with strong demand expected as poor arrivals have been weighing down the market.

Red leaf, Greenleaf and Boston  Steady supply with improving demand from the East Coast which will result in elevated pricing as shippers look to push prices closer to break-even levels. Quality has been varied and should improve once we get into full production in the desert.
Celery
The holiday pull is upon us and prices have escalated quickly. We expect these price levels to last through the week of 11/18. Shippers are now harvesting in Salinas, Santa Maria and Oxnard. Quality in all three areas has been nice, general weights are 55# and we are finding good green color and very little to no pith.
Broccoli
Pricing turned a little quicker than anticipated. Light harvest volumes in both Salinas and Santa Maria have helped turn the tide. Although pricing is high it has seemed to hit a ceiling. Pricing is not expected to go any higher and we could start to see a slight decline starting as early as Monday of next week.
Cauliflower
The market has leveled out and we could start to see a price decline begin as early as Friday of this week. There seems to be decent availability in the Santa Maria district and we will start to see production out of Yuma beginning the end of next week.
Artichokes
Fall production of the thornless variety has slowed with minimal new plantings to harvest. Most growers are cleaning up their last remaining fields in Salinas and will gap before starting Oxnard , Coachella or Mexico later this month.
Brussels Sprouts
Domestic production continues to be strong in Northern California as quality, higher yields and acres increase with growers mechanically harvesting which leads to a surge in production. Strong demand for Thanksgiving as well as the homegrown season winding down will inevitably lead to firmer pricing but take advantage of promotable offerings for the Holidays while they last.
Green Onions
Production has mostly returned to normal as growers in Mexico concentrate on improving quality and yields. Supplies as expected to remain steady while demand will continue to increase for the next couple weeks boosting prices higher. Supplies should be good through the month before weather and labor interruptions commence next month.
Strawberries
Supplies will continue to light and we expect this trend to continue for the next several weeks. The Salinas and Watsonville areas is finishing their season, with most orders being booked in the Santa Maria and Oxnard areas. Their is rain in next weeks forecast which will add to our already demand-exceeds-supply situation. Yields are down in this area due to colder weather. Mexico volumes should increase mid- to late-November. California fruit has fair color with white shoulders, occasional misshapen, bruising, occasional mechanical damage, and occasional green tip.
Raspberries
Raspberries are rebounding more quickly from Hurricane Otis than blackberries and good supplies are expected by end of this week.
Blackberries
New crop from Central Mexico is going; however, we are still seeing quality concerns from the aftermath of Hurricane Otis. It will take at least another 1-2 weeks to clean up everything and for the plants to rebound.
Blueberries
While demand has fallen off due to higher market pricing, supplies are only slightly increasing. Overall, there will be more blueberries available over the coming weeks, but expectations are that the market will remain fairly high.
Stone Fruit
Yellow peaches are done being packed for the season. Red plum supplies are much tighter this weeks and markets are reacting. In contrast, black plums are abundant and available in various sizes. Domestic yellow and white nectarines have concluded their season. White peaches are also finished for the season, while yellow peaches will be available for one more week. Offshore fruit season is still a few weeks away.
Grapes
Improving supplies of red, green, and black seedless grapes this week. Current supplies are projected to continue for the remainder of the month. All grape types are currently boasting exceptional quality.. With market conditions stabilizing, producers and shippers are looking to move product and offering deals on volume orders.
Oranges
Valencia oranges are almost done for the season, and Navels are just starting, but extremely tight. There’s a problem with low sugar content in most orchards, but over the next two weeks, the quality and sugar levels will improve each day. Orders might still face delays and adjusted rates, so it’s a good idea to pre-book. Prices are high now but expected to drop by the end of the month. Expect excellent quality fruit expected for the upcoming season.
Lemons
District 1 is now up and going, and lemon supplies will likely improve over the next two weeks. pack outs are showing higher volumes on 115 to 200 count. We expect a higher proportion of choice fruit available in the coming season and thus a wider price difference between choice and fancy grade.
Limes
Fresh Lime market pricing has stabilized following a week or so of small declines. In general, we are seeing some better volume of fresh limes with significantly improved quality. Small-sized limes continue to dominate the market, while larger-sized ones remain limited in comparison, accounting for a relatively small portion of the available crop, and this trend may persist until the second quarter of 2024. We anticipate an adequate supply until the end of this month, after which a decline is expected in December.
Avocados
Lighter demand and increased production. Current oversupply has led to lower spot FOB’s as growers rushed in to fill a gap in supplies following several weather events that slowed production. Not a big seller for this time of year, suppliers are struggling to gain the attention of buyers who tend to be focused more on items popular for Thanksgiving. Sizing is still heavier to small fruit, yet we are seeing a bit more of the 48’s and 60’s which is welcomed by many. #2 fruit remains short, but due to the lighter demand overall, there is fruit to be had. Reports of some light Lenticel damage as a result of the rains, though this defect does not impact the interior of the fruit, but rather the skins as the fruit ripens.
Dry Onions
Remember the song “hello Mother hello Father” Camp Granada? “Wait a minute it stopped hailing, guys are sailing, playing baseball! Gee that’s better…that was all the Onion market needed was for Demand to increase…some guys are already cleaned up for the week and the market is stabilizing. The East will be coming in heavy for next week followed by the Midwest customers to probably carry us through the Christmas business.
Asparagus
Demand this week is still low and will not change until next week when the East has to come in for the “Thanksgiving Pull”. Peru is still stuck with high priced grass in Florida. Rumors have it that there is a lot of product on the tarmac in Lima with no destinations. Ugh!
Cantaloupes
The westside is done except for one producer still going to rapidly coming to an end. Yuma production is ample and peaking on jbo 9s and 9s. Offshore has been increasing arrivals peaking on large sizes jbo 9s/6 and reg 9. Mexico is going as well with a run of sizes. So may choices that buyers seem to have little if any interest in, as they are not in seasonal demand. Market is weak with many sellers looking for orders and willing to deeply discount off their quotes. Yuma has about a week more to go. Mexico should be winding down in exporting to U.S. due to lack of demand. Offshore sellers depend heavily on contract deals which have yet to kick in but should start to over the next two weeks. We look for markets to continue to struggle thru next week then possibly improve with diminishing districts and supplies.
Honeydew
Honeydew production is much lighter than cantaloupes, except for Mexico. Yuma is quite light and offshore arrivals have yet to start. Demand however has been anemic and does not look to improve anytime soon due to seasonal consumer tastes. Thus domestically markets are struggling but without much volume, discounts are not so significant. Mexico is practically giving their production away as drastic discounts. Little looks to change ahead and could get worse with offshore supplies on the rise, unless Mexico calls it quits. Market should be steady next week or possible a bit lower.
Organic Items
OG Broccoli & Cauliflower
Broccoli production in Salinas and Santa Maria will slowly wind down before transitioning to the Desert. Patience and flexibility will again serve you well as this annual ritual of transitioning right in the middle of the Thanksgiving pull continues. Prices have escalated and Supplies should be overall  sufficient  but logistical challenges will be inevitable.
OG Celery
Production from Salinas and Santa Maria and now Oxnard  has been steady allowing for flexible loading options . Quality remains mostly good to fair with some insect pressure. Demand has been improving daily pushing prices higher.
OG Herbs & Bunch Greens
Steady production in Northern California will give way to sporadic but available supplies as Growers transition to multiple production areas for the Winter including Mexico. Improved supplies and quality are expected once the desert settles into full production later next week.
OG Leaf and Iceberg Lettuce
Leaf, Iceberg & Romaine   Lettuce production winds down rapidly in Northern California and will transition to the desert with expected significant quality improvements. Markets remain mostly steady this week as demand remains steady.  Improved supplies and quality are expected once the desert begins in coming weeks which will likely lead to improved demand

Green and Red leaf   Steady supply with improving demand as Prices remain mostly steady.
OG Citrus
Lemons, Oranges, Limes and Grapefruit  Strong demand throughout the entire Citrus category due to strong retail sales and revived foodservice activity.

Lemon  Mexico supplies continue to peak on smaller Choice fruit. California has limited production and size in the desert.

Lime quality and supplies remain inconsistent with varied prices.

The California Navel crop has begun with limited availability and size to start.

10/27/23

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Conventional Items
Lettuce
Transition season has begun with most areas fully operational. In an effort to maintain a seamless supply many growers extended their acreage into transitional production areas which appears to be leading to an overlapping surplus although with varying quality. Once the transitional glut passes later next month , supplies are expected to ease back to normal and growers will try to push prices closer to breakeven FOBs. In the meantime take advantage of the promotable surplus including Production from Las Cruces, NM which continues to offer some of the best quality with all the logistical advantages.
Leaf Lettuce
Romaine  Romaine supplies continue steady with improving demand , Quality remains mostly varied, with some seeder, twist and discoloration especially on heavier , pale Romaine

Romaine Heart  supplies also remain steady with even wider quality issues. Growers harvesting smaller, greener hearts continue to have the best arrivals .

Red leaf, Greenleaf and Boston  Steady supply with improving demand from the East Coast which will result in elevated pricing as shippers look to push prices closer to break-even levels. Quality has been varied with mildew and tipburn expected to remain.
Celery
We are not finding any real increases in pricing but there seems to be a slighlty better demand, especially from East Coast customers. Expectations are for prices to increase slightly next week and look for further pricing increases as we head into the week of October 30th and the start of the Holiday pull. The Oxnard disrtict is scheduled to start the week of November 16th with Santa Maria and Salinas shipping through the middle of December.
Broccoli
There is good availability out of both Santa Maria and Salinas and shippers are looking for business. Crown sizing in California is trending from 4.5” to 5.5” with medium size heads. Bunch is trending 2-3 stalks for 14s and 3-4 stalks for 18s. We are finding the  occasional mechanical damage, light pin rot, and very occasional hollow stem. The current influx of product from Central Mexico shipping out of McAllen,TX is not helping the market either. Run your ideas by us!!
Cauliflower
Cauliflower is currently being harvested in the Salinas and Santa Maria Valley. Overall sizing is trending mainly toward 12s with a few 9s and some 16s. We are finding the occasional bacterial spotting, slight bruising, and some curd spreading. Product is fresh, the quality is great, and supplies are very good. Let us know if you are looking for anything extra. Yuma harvest will begin on or around November 11th. Salinas and Santa Maria should have availability through the month of November.
Artichokes
Fall production of the Thornless variety yielding a full sizing profile. Limited quantities of the Green Globe variety are also available for another week
Brussels Sprouts
Domestic production has  begun to surge in Northern California as quality , higher yields and acres increase with some growers beginning mechanical harvest . Prices have finally receded quicker this week . Take advantage of promatable offerings for the Holidays.
Green Onions
Production has mostly returned to normal as growers in Mexico concentrate on improving quality and yields. Supplies as expected to increase for the next couple weeks before cooler weather sets in later next month when historically demand ramps up quickly.
Strawberries
The Fruit out of Mexico is beginning to trickle in as cloudy and humid weather continues to persist. Grower in Mexico have been cleaning their fields up over the past week, in order to avoid further quality challenges down the road. We should see volume to increase week over week as the weather moves out of the area. The Oxnard area may be looking at lower volumes as the forecast is for cooler weather next week. In Santa Maria, the summer plants are producing less fruit as we move towards the end of their season. Santa Maria’s winter plants continue to produce nice fruit and should continue for the next few weeks before down-trending. Salinas and Watsonvile continue with light numbers and should extend into November as long as quality remains good.
Raspberries
Good numbers continue out of Mexico and the area should reach peak production next before beginning to decline week over week as we approach 2024. California’s production has passed peak numbers and will continue to decline for the remainder of the year. Oxnard, Santa Maria and the Baja region are facing declining and somewhat limited numbers into November.
Blackberries
As an industry, the supply of Blackberries remains lower primarily due to the lingering effects of the rains in Mexico. We should see better supplies beginning the 1st week of November out of Mexico as long as mother nature cooperates. Baja will continue with low volume for the next few weeks, but the quality has been good. Oxnard continues with light volume and working through occasional quality issues. There have been reports of leaky berries and red cell.
Blueberries
Production is past its peak in the Baja region and volumes will steadily decline into December. As we approach November, we can expect an increase in fruit out of Mexico, with more significant volumes forecasted for the latter part of November. We expect shipments of Peruvian fruit to start arriving in the ports this week and next. The early shipments of the Peruvian fruit has been nice showing good quality, condition and flavor.
Stone Fruit
The yellow and white nectarines have concluded their season. White peaches are also finished for the season, while yellow peaches will be available for one more week. Black and red plums are currently available in a variety of sizes. Offshore fruit season is still a few weeks away.
Grapes
Shippers are currently packing limited quantities of red and green seedless grapes daily, which, along with high production costs, has led to this slower packing process. We anticipate a steady supply situation continuing into the upcoming week and similar market conditions at least until mid-November. While the quality has been mixed, the overall reports have been positive.
Oranges
Valencia oranges continue to experience strong demand, particularly for sizes 88 count and smaller, where demand surpasses supply. Larger sizes, specifically 88 count and above, are currently peaking in terms of sizing, while 113 and 138 count sizes are relatively limited in availability. In the upcoming weeks, we anticipate a market progression as supplies become more abundant. The offshore navel season is drawing to a close, further impacting the overall citrus market.
Lemons
Demand has strengthened across the board. Domestic supplies are tightening, with limited availability expected in the coming weeks. Offshore fruit is nearing the end of its season, which will further strengthen markets. This shift in market dynamics, with heightened demand and diminishing offshore supply, indicates a period of increased stability and potentially rising prices for lemons in the near term.
Limes
Lime prices have softened ever so slightly over the past week, yet the sizing has not changed much. Large fruit is still tighter on supplies, yet we are seeing more availability. High pricing has also curbed some of the demand. Unfortunately, the weather continues to be a challenge in Mexico and this most recent storm may have impacts on harvesting. We dont expect things to change significantly for the next several weeks, but will continue to monitor and report what we learn.
Avocados
As we were beginning to see the pipeline refilled, a major storm has set its sights on Michoacan in Southern Mexico. Hurricane Otis will have an impact on harvest and this does not bode well for those seeking large fruit. Inventories are plentiful on small sizes, but that could be affected by buyers being flexible and changing size requirements for the short term. 60’s through 84’s reportedly in good supply, whereas 32’s through 48’s are going to be a challenge. Otis is forecast to reach the growing region of Michoacan today (Wed Oct 25) by early late afternoon evening with winds between 40-75mph.
Cantaloupes
The waiting game continues for volume to pick up in Yuma and the Imperial Valley, as vines fight effects of Whitefly and diseases, severely cutting yields. Sizes are skewing large but contracts and other previous commitments are being severely prorated or even cancelled due to the aforementioned shortage. The west side is virtually history. Mexico continues to ship but has mostly small sizes available and they continue to be shunned by markets east of the Mississippi. Offshore melons are dribbling in but are few and far between and we are hearing they are struggling with low brix. Next week remains a question. The desert has plenty of fields but it remains to be seen if they will ever get any yields. Offshore arrivals should be slowly increasing in FLA, but it will take a bit to get them through arrival protocols, and we don’t know what the quality will be. Stay tuned.
Honeydew
Once again the story arc is the same for honeydews as with cantaloupes, but everything is several days later. Mexico is shipping some smaller sizes. Yuma for all intents and purposes is not really in any notable production. Off shore will be end of next week or the following week. We need to stay tuned and stand by on dews as well.
Organic Items
OG Broccoli & Cauliflower
Broccoli production in Salinas and Santa Maria has improved after being limited by quality issues . Cauliflower supplies have steadied as well as both markets have receded to more sustainable levels.
OG Celery
Production from Salinas and Santa Maria has been steady along with pricing. Quality remains mostly good to fair with increasing insect pressure and pith. Demand is expected to improve in coming weeks which will likely lead to more active pricing as growers try to lift the market for the Holiday season.
OG Herbs & Bunch Greens
Production remains varied among growers in Northern California although with sufficient supplies and mostly good quality . Transitional production will begin in coming weeks which should lead to increased supplies although possible logistical challenges .
OG Leaf and Iceberg Lettuce
Lettuce production continues with varied quality issues with mildew, insect pressure , seeder and twist resulting in discoloration on arrivals. Markets remain mostly steady this week as demand continues to be modest.

Green and Red leaf   Steady supply with improving demand as Prices remain mostly steady.  Insect, mildew and fringe burn continuing to limit supplies through the Fall.
OG Citrus
Lemons, Oranges, Limes and Grapefruit  Strong demand throughout the entire Citrus category due to strong retail sales and revived foodservice activity.

Lemon  Mexico supplies continue to peak on smaller Choice fruit. California has limited production in the desert.

Lime quality and supplies remain inconsistent with varied prices.

California The Navel crop has been slow to get underway with supplies expected to be minimal for a couple more weeks.

10/19/23

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Conventional Items
Lettuce
As we approach the transition season, production continues to run ahead of demand as many growers, in an effort to maintain a
se
amless
 supply, have extended their acreage into transitional production areas which appears to be leading to an overlapping surplus. Quality should continue to vary from all production areas with typical season ending / beginning defects mostly resulting in varied weight, color and texture. Production from Las Cruces, NM has been yielding some of the best quality with all the logistical advantages.
Leaf Lettuce
Romaine  Romaine supplies continue steady with improving demand , mostly from the East. Quality remains mostly good with some mildew, tip burn and seeder pressure resulting in some discoloration , twist and ribbiness. INSV has increased in some areas although still manageable.

Romaine Heart  supplies also remain steady with improving demand but heavily tiered pricing.

Red leaf, Green leaf and Boston  Continue with steady supplies with improving demand from the East Coast which will result in elevated pricing as shippers look to push prices closer to break-even levels. Quality has been varied with mildew and tipburn expected to remain.
Celery
We are not finding any real increases in pricing but there seems to be a slightly better demand, especially from East Coast customers. Expectations are for prices to increase slightly next week and look for further pricing increases as we head into the week of October 30th and the start of the Holiday pull. The Oxnard district is scheduled to start the week of November 6th.
Broccoli
Pricing is on a slight decline and will continue to come down a little more before the week’s end. There is good availability out of both Santa Maria and Salinas going into next week. Run your ideas by us.
Cauliflower
The market is in somewhat of a freefall. Best advice would be to get some market protection when placing orders over the next few days. The warmer weather we are currently experiencing here on the Central Coast is going to push the product along at a faster rate than normal.
Artichokes
Fall production of the thornless variety yielding a full sizing profile. Limited quantities of the Green Globe variety are also available for another week
Brussels Sprouts
Domestic production has begun to improve in Northern California as quality , higher yields and acres increase with some growers beginning mechanical harvest . Prices have receded slowly but should accelerate next week.
Green Onions
Production has been slowly ramping up with Growers in Mexico now mostly in new fields with improved quality and yields boosting supplies as prices recede back to seasonal levels. Some younger plantings are still showing some effects of recent storm damage which could impact supplies as we enter the Holiday loading window.later next month.
Strawberries
Salinas and Watsonville continue its volume downtrend at an accelerated rate as the heat begins to impact fruit size as well as available harvest hours. The northern season should be complete by early November. Quality in this area has been fair to good with berry sizes ranging 24 to 28 count. The overall quality in Santa Maria has been good and Production will remain steady into next week. There have been occasional reports of overripe fruit. Oxnard’s volume is trending up. Fruit quality has been nice, with large Berry sizes ranging 15 to 18 count. Peak volumes forecasted for early November. The numbers out of Mexico are increasing, but there is a forecast for on and weather for the area which could affect available volume crossing into Texas.
Raspberries
In California, conventional fruit production is in a post peak phase, gradually decreasing for this season.Oxnard experienced a spike in numbers due to an increase in temperatures. Volumes will start to head down next week. Santa Maria’s production is steadily declining. The quality has been excellent. The Northern areas numbers are beginning to decline week over week. Mexico continues to produce good numbers as they head toward their peak production next week.
Blackberries
Supplies out of Mexico are still feeling the effects caused by hurricane Lydia a few weeks ago. Mexico will begin to increase production for the next several weeks. California experienced some minor damage due to excessive heat. The damage was mostly on the fruit on the end of the covered rows. California’s production is on the decline overall, but Oxnard will continue with steady numbers into mid November.
Blueberries
The Baja area is well past its peak and will continue to decline at a rapid rate. Mexico is expected to see increasing numbers next week with more significant numbers beginning the 1st week in November. Argentina and Uruguay are finally experiencing better weather conditions for shipment to the states. Light volume will begin to arrive next week. Chile will continue with light volumes over the next 4 to 6 weeks.
Stone Fruit
The white and yellow peach season is winding down, with limited availability of white and yellow nectarines. While white nectarines have finished for the season, black and red plums are still available in all sizes. As we near the conclusion of the California stone fruit season, prices are anticipated to continue strengthening until the offshore season starts.
Grapes
Shippers are packing limited quantities of red and green seedless grapes daily, and this slow packing process has been coupled with high production costs.

Supplies are expected to hold steady into next week. , We expect similar market conditions until at least mid-November. Quality has been mixed, although reports have been positive overall.
Oranges
Valencia oranges are currently experiencing higher demand, particularly for the 88 and smaller sizes. The fruit market is currently peaking with 88, 72, and 56 count fruit, with very limited availability of 113 and 138 count oranges. It is anticipated that this market will continue to advance in the coming weeks, as consumer interest remains strong. However, it’s worth noting that the overall fruit quality of Valencia oranges is only fair at the moment. Offshore production is gradually coming to a close.
Lemons
There has been a notable surge in demand across the board, encompassing all sizes and grades. The availability of domestic fruit has become exceedingly scarce, as the supply struggles to keep pace with the heightened demand. Offshore fruit supplies are light and these conditions will likely continue for the coming weeks.
Limes
Quality remains subpar and requires some repacking adding costs to each box. Peak sizing still small 230ct & 250ct. Finding large fruit is still a challenge. Costs are still high, especially on large fruit. We see a large gap in pricing between small and large fruit and expect things to remain steady for at least a couple of more weeks. Some experts warn that the challenges could last well into the final 2 months of the year. Rain, heat, and humidity all to blame for the current situation.
Avocados
The word on the street is that supplies should steadily improve as harvest ramps back up. The pipeline is being refilled and the market should reflect as most sizes are available. 48’s tend to be more snug as they are the most popular size, but were told those too will see better supplies. Good supplies on 32’s, 36’s, and 60’s. 70’s good to promote and #2 fruit is becoming more available.
Dry Onion
Harvest is mostly complete and now the jockeying for position begins. Demand is variable in Food Service and Retail. The Farmers Market business is starting to dry up as the days get shorter. The prices seem to have stabilized somewhat over last weeks fire sale. Idaho prices have remained in the $7-7.50 range and are breezing along with demand and supply being in equilibrium.
Asparagus
When inquiring about long range and short-range projections on supply from various growers, I began to get an out look that was a little disturbing…one shipper reports” Going to be limited supply through the winter months. Limited production out of Peru due to El Niño and less production than anticipated from Sonoyta Mexico and Caborca for the fall harvest. Expect strong markets”
Cantaloupes
The narrative elements of cantaloupes are rather dramatic: promise, disappointment, waiting, and fear. The promise of supplies remains unfulfilled. The Westside is all but done, with nothing left but the shouting. The desert has fruit planted, but it can’t seem to achieve robust volume due to whitefly and bacterial issues resulting from the extreme heat and unusually wet weather. Many commitments are going unfulfilled. There is virtually nothing in the pipeline available for spot market users, who appear to have given up trying to secure their supplies. All of this leaves us in a supply-driven, high-price, low-demand corner. Sizes of what remains on the Westside are small, while sizes of what is being harvested in the desert are large, and the quality is good. Mexico is in motion, but there is traditionally light demand for Mexican products in the U.S. There is fruit in the desert fields, but yields are quite low, and maturity is significantly delayed. Therefore, at this point, there seems to be little to relieve the supply situation next week. Offshore melons are starting early, as Guatemala has been quite hot. A few will arrive sometime next week but might not be available to ship until the following week, as they need to go through customs, etc. The fear is that offshore volume will increase just about the time the desert finally experiences some robust production. We anticipate the market to remain tight with high prices for most, if not all, of next week, with perhaps a major change the following week.
Honeydew
We could cut and paste the above post and apply it to honeydews. Exceptions being that the desert is more delayed than on cantaloupes. It appears honeydews will also stay quite tight with large sizes in the desert, mostly 6s & 6s in Mexico an offshore arriving the end of next week or the following week.
Organic Items
OG Broccoli & Cauliflower
Broccoli production in Salinas and Santa Maria has improved after being limited by quality issues , especially insect pressure and pin rot. Cauliflower supplies have steadied as well as both markets have receded to more sustainable levels. A brief spike in temperatures could  affect harvest before more seasonable temperatures return this weekend.
OG Celery
Production from Salinas and Santa Maria has been steady along with pricing. Quality remains mostly good to fair with increasing insect pressure and pith. Demand is expected to improve in coming weeks which will likely lead to more active pricing as growers try to lift the market for the Holiday season.
OG Herbs & Bunch Greens
Production remains varied among growers in Northern California although with sufficient supplies and mostly good quality . Transitional production will begin in coming weeks which should lead to increased supplies although possible logistical challenges .
OG Leaf and Iceberg Lettuce
Leaf, Iceberg & Romaine Lettuce production has seen increased quality issues with mildew, insect pressure as well as increased tipburn resulting in varied quality. Markets remain mostly steady this week as demand continues to be modest.

Green and Red leaf   Supplies remain steady with improving demand. Prices remain mostly steady with varied quality including increasing insect, mildew and fringe burn continuing to limit supplies through the Fall.
OG Citrus
Lemons, Oranges, Limes and Grapefruit  Strong demand throughout the entire Citrus category due to strong retail sales and revived foodservice activity.

Lemon  Mexico supplies continue to peak on smaller Choice fruit. California has limited production in the desert.

Lime quality and supplies remain inconsistent with varied prices.

California  Valencias crop will be winding down in most areas with below normal production and strong demand while Navels are still a few weeks out.

10/12/23

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Conventional Items
Lettuce
Supply continues to run ahead of Demand as many growers will begin transitional production areas which will offer multiple loading locations boosting supplies even further in coming weeks. Quality should improve in some of these new production areas including Las Cruces,NM as Salinas growers deal with sun scald from weekend temperature spike as well as insect, tipburn and seeder pressure resulting in varied solidity, color and texture.
Leaf Lettuce
Romaine  Romaine supplies continue steady with improving demand , mostly from the East. Quality remains mostly good with some mildew, tip burn and seeder pressure resulting in some discoloration , twist and ribbiness. INSV has increased in some areas although still manageable.

Romaine Heart  supplies also remain steady with improving demand but heavily tiered pricing.

Red leaf, Green leaf and Boston  Continue with steady supplies with improving demand from the East Coast which will result in elevated pricing as shippers look to push prices closer to break even levels. Quality has been varied with mildew and tipburn expected to remain.
Celery
The market remains flat in all growing areas and shippers are looking to move product. As we head into the later part of October we expect pricing to increase as the Salinas and Santa Maria districts wind down harvest. Oxnard should start harvest around the middle of November. Celery plantings continue to go in as planned In Oxnard,CA. Temperatures have started to decline which should be beneficial to the celery crop in aiding with supressing any large Fusarium outbreaks.
Broccoli
Steady go as we finish out the week. Market seems slightly weaker now than at the end of last week, but there will not be an increase in harvest volume as we finish out the Salinas season so pricing will not fluctuate much over the next month or so. We are still seeing an increase in volume out of Central Mexico loading in the McAllen valley and this is where the price buy would be for crowns.
Cauliflower
There was a significant jump in pricing at the end of last week. It seems as though the market has topped out and we expect to see a decline in pricing going into next week. Quality of late has been hit and miss. We are still finding some product with light brown spotting but not as noticeable as it was last week.
Artichokes
Fall production of the Thornless variety yielding a full sizing profile. Limited quantities of the Green Globe variety are also available for a couple more weeks.
Brussels Sprouts
Domestic production has begun to improve in Northern California as quality , higher yields and acres increase with some growers beginning mechanical harvest . Prices have started to recede slowly but should accelerate in coming weeks .
Green Onions
Production has been slowly ramping up with Growers in Mexico now mostly in new fields with improved quality and yields boosting supplies as prices recede. Tropical storms in Southern Mexico may interrupt harvest later this week if they reach the Northern production areas.
Strawberries
The fruit out of the Salinas and Watsonville area is of fair quality with misshapen and overripe fruit being reported. Conventional sizing will continue to run small. Most ranches are picking 26 to 28 ct fruit. Production will continue to decrease throughout October. The Santa Maria area is producing good fruit quality with occasional pinot and light colored fruit being reported. The fall crop fruit is averaging 18 to 22 ct. The Oxnard area fruit is running larger in size, with supplies increasing every week. The Quality has been nice with full color and good fruit shape. Warmer temps are expected out of Oxnard next week, so we may see volume increasing out of this area in the short term. The Mexican fruit has met some weather related challenges from a few weeks ago. There have been a few reports of bruising and decay. We expect these challenges to clean up over the next 7 to 10 days.
Raspberries
Overall production will be limited for the next couple of weeks as Mexico moves on from the recent wet weather patterns. California’s production has already passed its peak and is anticipated to decline gradually for the remainder of the season.
Blackberries
We expect light numbers on the first shipment of Mexican Blackberries. They will start light, but ramp rather quickly week over week. Weather permitting, we are expecting a good outlook for this season and normal progression.
Blueberries
The overall production continues to be limited as El Nino-related weather continues to keep Peruvian production limited. Light production, combined with good demand will continue to keep Peruvian product near non-existent for the next several weeks. Argentina is forecasting heavy inclement weather over the weekend that will limit their production as well. Cooler domestic temperatures will help improve quality on the remaining Oregon, Washington, Michigan product, so these may be the options to go with for the next week as we expect light shipment out of Peru and Argentina.
Stone Fruit
The white and yellow peach season is finishing, and the availability of white and yellow nectarines is limited. Black and red plum quality is marginal and fewer are available overall. As we approach the conclusion of the California stone fruit season, pricing will continue to climb until the offshore season begins.
Grapes
California’s grape season has been shorter than expected and shortages are widespread. Red seedless grapes, particularly Scarlet Royals, are in short supply. Green seedless grapes are more available, although still tight overall, keeping pricing firm. Brazilian imports on the East Coast will help stabilize the green seedless grape market in October. However, red seedless grapes are becoming scarcer, with potential price increases in late October or early November, depending on quality and variety. Peru will be the primary source for red seedless grapes, but significant volumes won’t arrive until at least mid-November, keeping pricing high.
Oranges
72 count and larger are currently in high demand, while 88, 113, and 138 supplies are selling out daily. 6-week averages are currently in effect. Navels will likely start last week of October. The season is expected to begin slowly, with common sizes being 88, 72, and 56. This year’s harvest will have a higher proportion of top-quality fruit (about 60%), which may stabilize the fancy fruit market in the U.S. However, there might be a decrease in exported fruit due to quality concerns.
Lemons
Product is now available in the desert regions, although supplies are limited and will remain light through the early part of November. District 1 is scheduled to start the middle of November. Mexican fruit is limited and volumes will likely remain light for the near future. This year’s overall crop will be at least 10-15% lighter than last year and there will be an excess of choice fruit available in the coming months.
Limes
When discussing large fruit, costs continue to be high. The result being a substantial pricing disparity across different sizes. The market’s stability in the coming weeks is contingent on demand. Severe weather has adversely affected the recent bloom, potentially leading to unprecedented pricing and availability for the remainder of the year when compared to historical norms. Adding insult to injury, extreme heat and humidity have negatively impacted fruit quality and shelf life. Presently, small fruit, such as 230’s and 250’s, dominate the market, while larger fruit remains in short supply.
Avocados
Just as things were getting back to normal, Supplies will be impacted by two weather systems. This has caused quite a bit of chaos after a couple weeks of high yields. Some relief was felt when the harvest slowed down last week, in hopes of reducing the excess inventory pressure and return to a sense of normalcy this week. However, now we’re dealing with unpredictable heavy rains, which is making it a challenge to maintain supplies until the weekend when the storms are expected to pass. While inventories have decreased a bit from last week, reports are that there are still enough avocados for about a week’s worth of business, with some sizes being more readily available than others. Due to the urgency to meet short-term needs, prices have gone up a bit, but we anticipate things will return to normal once the weather improves. Here are some important points to remember for this week: There are more 32’s and 36’s available. Good supply of 40’s,48’s, 60’s, and 70’s. 84’s are available and #2’s are becoming more available.
Dry Onion
Hang on…it’s getting a little bumpy in the onion patch. Spot market pricing is dipping to the lowest levels of the recent past. Deals are being made for volume orders and the contracts are being squeezed. Demand is still low and the market is adjusting lower to maintain shed production.
Asparagus
USDA reports there is a” Wide range in quality”. Seediness is the major culprit with hot, dry conditions in growing areas of Mexico. Prices have strengthened in the past week and demand is steady in the mid $20’s for Peru and the high to low $30’s for Mexico. Volume is steady for what’s out there.
Cantaloupes
Transition time. The Westside is winding down quickly and will be effectively wrapped this week. Sizes are spread out and running a bit smaller peaking on 9s and 12s with some smaller sizes. Overall supplies are light and availability limited. Desert is easing in but at a slower pace. Sizes are starting large (jbo and reg 9s mostly) and supplies are light with limited availability. Most product in both areas are being oversold on contractual commitments leaving precious few for spot market sales.  Mexico is starting in a small way running mostly 9, 12s and 15s. Quality and sugar is fair. Demand for spot market is very slow as many loaded up at the first sign of Westside finishing and are holding off for now until there is better availability and lower prices, which should happen mid to end of next week.
Honeydew
Also in transition. Supplies are light. Quality is fair and prices are quite high on the Westside. Desert will not start until next week. Mexico has started with fair quality and sugar. Supplies are light there as well but should increase by the weekend. Market should stay elevated with few supplies for spot market business until late next week but more likely the week after next.
Organic Items
OG Broccoli & Cauliflower
Broccoli production in Salinas and Santa Maria has improved slightly after being limited by quality issues , especially insect pressure and pin rot. Cauliflower supplies have now become increasingly limited as some plants were damaged with the spike in temperatrure this past weekend.
OG Celery
Production from Salinas and Santa Maria has been steady along with pricing. Quality remains mostly good to fair with increasing insect pressure and pith. Demand is expected to improve in coming weeks which will likely lead to more active pricing.
OG Herbs & Bunch Greens
Production remains varied among growers in Northern California although with sufficient supplies and mostly good quality .
OG Leaf and Iceberg Lettuce
Leaf, Iceberg & Romaine   Lettuce production has seen increased quality issues with mildew, insect pressure as well as increased tipburn from this weekends heat spike all resulting in varied quality. Markets remain mostly steady this week as demand continues to be modest.

Green and Red leaf   Supplies remain steady with improving demand. Prices remain mostly steady with varied quality including increasing insect, mildew and fringe burn continuing to limit supplies through the Fall.
OG Citrus
Lemons, Oranges, Limes and Grapefruit  Strong demand throughout the entire Citrus category due to strong retail sales and revived foodservice activity.

Lemon  Mexico supplies continue to peak on smaller Choice fruit. California has limited production in the desert.

Lime quality and supplies remain inconsistent with varied prices.

California  Valencias crop will be winding down in most areas with below normal production and strong demand Navels are still a few weeks out.

9/27/23

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Conventional Items
Lettuce
Most shippers tried to boost prices based on lower yields , but resistant demand led to markets retreating back to lower levels. Shorter days, cooler evenings, disease or increased insect pressure could impact markets rapidly but currently supplies remain sufficient. Quality appears to be holding although growers continue to deal with increased insect, mildew and seeder pressure resulting in varied solidity, color and texture.
Leaf Lettuce
Romaine   Romaine supplies continue steady with some quality concerns beginning to increase as warm humid nights have increased mildew and seeder pressure resulting in some discoloration , twist and ribbiness. INSV has increased in some areas although still manageable.

Romaine Heart  supplies also remain steady with improving demand and heavily tiered pricing.

Red leaf, Green leaf and Boston  Continue with steady supplies with improved demand from the East Coast.  Quality has been varied with mildew and tipburn expected to remain a concern.
Celery
Prices have declined over the last three days. The warmer weather, especially the above normal night time temperatures have pushed the growing process a little faster than forecasted. There are some aggressive prices coming out of both Santa Maria and Salinas. No quality issues to report of at this time, all product looks very nice out of both locations.
Broccoli
There is better availability of crowns this week and the market has declined a couple of dollars from this time last week. Bunch products remain scarce and this pack still has good demand. We are starting to see more product from Mexico showing up in McAllen, TX. This will continue to be the case as that season begins to get underway.
Cauliflower
Prices have seemed to stabilize and will remain at current levels for this week. Quality coming out of both Santa Maria and Salinas is good. The product that was showing some quality issues from the warmer weather a couple of weeks ago is now history and the new fields are showing nice white domes with dark green jackets and no brown spotting.
Artichokes
Summer production of the Thornless variety yielding a full sizing profile. A few growers will be harvesting  limited quantities of the Green Globe variety in October.
Brussels Sprouts
Domestic production has begun to improve in Northern California as quality , higher yields and acres increase as growers begin mechanical harvest. The market currently remains elevated but anticipate sharper pricing early next week.
Green Onions
Production from Mexico remains limited as growers sort through wind and flood damaged fields. Supplies as well as quality are expected to remain limited but could start to improve in coming weeks.
Strawberries
California’s fruit-producing regions are expected to maintain a consistent supply over the next few weeks. The Santa Maria growing areas are yielding higher quality in newly harvested fruit, showcasing firmer and larger produce. However, older fruit tends to be softer, exhibiting signs of bruising, over ripeness, a shorter shelf life, and elevated counts. Looking at the weather forecast, Santa Maria, California, anticipates mostly sunny conditions during the week of September 25th, with highs reaching the low 80s on Wednesday and then gradually decreasing to the low 70s for the rest of the week. Nighttime temperatures are projected to drop to the 50s. Moving on to the week of October 2nd, expect sunny weather on Monday and Tuesday, mostly sunny days on Wednesday and Thursday, followed by low clouds on Friday and partly sunny skies over the weekend. Highs will range in the 70s, eventually dropping to the 60s on Sunday, with lows remaining in the 50s.In the Salinas/Watsonville region, similar favorable weather prevails for the week of September 25th, characterized by mostly sunny conditions, with daytime temperatures in the 70s and nighttime lows in the low 50s.
Raspberries
Limited production the next couple of weeks with on-and-off rain in Colima and Western Michoacan.
Blackberries
Mexican new crop is up and running! Small production to start but it will ramp up quickly! Overall, a good outlook for this season and normal progression.
Blueberries
Weather continues to keep Peruvian production at a minimum. Production, combined with intensive international demand competition, will continue to keep Peruvian product demand exceeding supply for the next month. Argentina will be getting heavy rain and storms this weekend which will keep their production lower as well. Cooler domestic temperatures will help improve quality on the remaining Oregon, Washington and Michigan product, so these may be the options to go with for the next week.
Stone Fruit
The season for white and yellow peaches is coming to a close, and white and yellow nectarines are currently in limited availability. We still have black and red plums in various sizes, though their quality is mediocre, which is typical for this season. As we approach the end of the California stone fruit season, be prepared for prices to increase on most of these items.
Grapes
Volume reductions of nearly 50% compared to the same period last year are evident. It is probable that pricing will continue to rise over the next few weeks due to challenges faced by shippers in meeting order demands. Anticipate encountering similar circumstances, at the very least, throughout the month of October. While offshore fruit shipments are set to commence in the latter half of October, pricing is expected to remain elevated into November. The current quality of available produce varies, and this variability is likely to persist as shippers tap into stored fruit. Be prepared for ongoing supply difficulties throughout the remainder of the year.
Oranges
The demand for Valencia oranges remains high this week, particularly for the 88 count and smaller sizes. Prices are expected to rise over the next two weeks due to this strong demand. Currently, the quality of the oranges is good, but there may be some quality issues in the future. As we near the end of the season, there will likely be a higher proportion of choice fruit available.

In addition, Navel oranges are anticipated to begin their season later than usual, with a delay of at least 2-3 weeks this year. Furthermore, the overall volume of Navel oranges is expected to be slightly lower than last year.
Lemons
Domestic fruit supplies are depleting rapidly, causing prices to rise steadily. Loading of fruit continues in District 2, but we anticipate limited supplies throughout October, leading to higher market prices for the entire month. The overall crop is projected to be at least 10-15% lower than last year. As the season nears its end and new regions come into play, quality concerns are becoming more prominent. Consequently, we can expect a surplus of choice-grade fruit in the market.
Limes
Demand has remained consistent since last week. Smaller sizes are becoming more abundant, and shippers are actively seeking to sell larger volumes of 230 count and smaller fruit. Quality problems persist due to recent rainfall in Mexico. In the upcoming week, anticipate stronger market conditions, particularly for larger sizes.
Dry Onion
Where’s the Demand? There have been slow “weeks of 2’s” before but this one is right up there in the annals of keeping track of “crappy” business. Demand is very low and when I ask my customers and suppliers, why…no one has an answer. Overall traffic is retail is down if we measure the demand based

on the last few “Covid” years. Onion shippers have good supplies in all colors in the Northwest and are starting storage pulls. Pricing is off a bit, but if you have a volume order’s there will be deals available. Quality is excellent.
Asparagus
There are deals to be had if you have any volume to offer. But here again we are up again the dreaded “demand” issue. Most shippers are afraid to get into ad promotions because they can’t depend on excessive volume to support the ads. Retailers have squeezed down displays and jacked up the pricing so there is a bit of a standoff right now, until we get larger supplies and more demand.
Cantaloupes
Much lighter supplies this week and going forward or at least the next couple of weeks. After record heat that ended around 10 days ago pushed fields forward forcing some deals to end early, late plantings will dwindle and dribble through the mid to end of October. But volume is over on the Westside and little will be left to sell on the open market after contracts. Sizing is bunched up but different between shippers with some skewing very big (jbo 9s) and some smaller (12s). Quality is a bit inconsistent but generally good. Yuma is expected to start their fall crop between October 5 and 15th, but plantings this year are more modest that past years. We look for a snug open market supplies and elevated prices for the next couple of weeks.
Honeydew
Like cantaloupes, volume on the Westside is finished for the season to even a more drastic degree than cantaloupes. Quality is generally pretty good and sizes are skewing large (jbo and reg 5). It appears that dews too will have precious few open for spot market sales after contracts are filled for at least the next 10 days to two weeks. Like cantaloupes we see light available supplies on a daily basis and elevated prices for the next two weeks.
Organic Items
OG Broccoli & Cauliflower
Broccoli production in Salinas and Santa Maria continues to be limited by quality issues , especially insect pressure and pin rot. Cauliflower supplies have been steady with fewer quality concerns resulting in lower markets .
OG Celery
Production from Salinas and Santa Maria has been steady along with pricing. Quality remains mostly good although increasing amount of insect pressure and pith . Demand is expected to improve in coming weeks which will likely lead to more active pricing.
OG Herbs & Bunch Greens
Production remains varied among growers in Northern California although with sufficient supplies and mostly good quality .
OG Leaf and Iceberg Lettuce
Leaf, Iceberg & Romaine   Lettuce production has seen increased quality issues with mildew, tip burn and insect pressure all resulting in varied quality.  Markets remain mostly steady this week as demand continues to be modest.

Green and Red leaf   Supplies remain steady with increasing insect and mildew pressure expected to reduce supplies as we move into October
OG Citrus
Lemons, Oranges, Limes and Grapefruit  Strong demand throughout the entire Citrus category due to strong retail sales and revived foodservice activity.

Lemon  Mexico supplies continue to peak on smaller Choice fruit. California will begin in coming weeks with limited production.

Lime quality and supplies remain inconsistent with varied prices.

 

California  Valencias crop will be winding down in some with below normal production and strong demand Navels are still a few weeks out.
OG Grapes
Growers continue to harvest Organic Grapes while sorting through quality issues brought on by the tropical storm earlier this month. Most fruit appears to be in good condition but arrivals have been varied with most receivers sorting through light to moderate quality issues. Prices remain firm with limited availability..
OG Melons
Central Valley production of Honeydews, Cantaloupes and Watermelon has begun to wind down with limited supplies through the end of the season.

9/20/23

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Conventional Items
Lettuce
Growers are forecasting lower yields heading into next week and have artificially pushed prices higher in an effort to slow sales even with modest demand currently. There appears to be sufficient acres planted for the remainder of the central coast season as well as the transition to the central valley next month but shorter days, cooler evenings, disease or increased insect pressure could impact markets rapidly. Quality appears to be holding although growers continue to deal with increased insect, mildew and seeder pressure resulting in varied solidity, color and texture.
Leaf Lettuce
Romaine   Romaine supplies continue steady with some quality concerns beginning to increase as warm humid nights have increased mildew and seeder pressure resulting in some discoloration , twist and ribbiness. INSV has increased in some areas although still manageable.

Romaine Heart  supplies also remain steady with improving demand and heavily tiered pricing.

Red leaf, Green leaf and Boston  Continue with steady supplies with improved demand from the East Coast.  Quality has been varied with mildew and tipburn expected to remain a concern.
Celery
Pricing will remain relatively steady for the remainder of the week. The more aggressive prices are coming out of Santa Maria as opposed to Salinas. No quality issues to report of at this time, all product looks very nice out of both locations.
Broccoli
There is better availability of crowns this week and the market has declined a couple of dollars from this time last week. We dont expect prices to come down much more over the next seven days. Bunch products remain scarce and this pack has good demand. Do not look for prices to change much with bunch broccoli anytime soon.
Cauliflower
Prices have seemed to stabilize and will remain at current levels for this week. Quality coming out of both Santa Maria and Salinas is good. The product that was showing some quality issues from the warmer weather a couple of weeks ago is now history and the new fields are showing nice white domes with dark green jackets and no brown spotting.
Artichokes
Summer production of the thornless variety yielding a full sizing profile. A few growers will be harvesting  limited quantities of the Green Globe variety in October.
Brussels Sprouts
Domestic production continues to inch forward although quality remains varied limiting overall supplies with continued strong demand keeping prices elevated . Discounts on small and Jumbo sizes remain common.
Green Onions
Production from Mexico remains limited as growers sort through wind and flood damaged fields. Supplies as well as quality are expected to remain limited through the end of the month.
Strawberries
We are beginning our downtrend in the Northern district. We expect smaller sizing over the next few weeks, with fruit quality ranging from fair to mostly good. The bruising we experienced a few weeks ago seems to have worked its way out of the pipeline. Santa Maria is currently experiencing good volumes and that is helping offset the decreasing numbers in the Salinas and Watsonville areas. The quality in Santa Maria has been very nice. In Oxnard we are expecting better numbers in the coming weeks. We are expecting very light numbers to begin next week out of Mexico.
Raspberries
We are expecting a slight increase in overall numbers next week as central Mexico begins with good volume. California production is peaking and will be steady through next week. The Baja area continues to decline in numbers towards the end of their season. Oxnard will continue to produce good numbers for the next several weeks. The Northern areas, production peaked a few weeks ago and will steadily decrease for the remainder of the season.
Blackberries
Santa Maria supplies are currently at peak levels for the next week or so, while the rest of the US regions will see supplies decline week over week. The Pacific Northwest will descend sharply week over week as their numbers will be minimal in October.
Blueberries
The Pacific Northwest will continue to decrease quickly for the next week or two with very light numbers expected. Peruvian arrivals have begun and will continue to increase each week going forward.  The Baja area will ramp up quickly over the next few weeks. Central Mexico will experience increasing numbers into October.
Stone Fruit
White and yellow peaches are extremely tight. Most shippers are finishing up for the season. White and yellow nectarine are also getting close to finishing for the season. Black and red plums are still available in all sizes. Expect pricing to increase on most stone fruit items as the season comes to a close in California.
Grapes
Volumes continue to be light this week on most grape varieties. We are in a demand exceeds supply situation as recent rains have significantly reduced harvest numbers. The little fruit that is available is showing quality issues as a result of last months rains. Both red and green grapes have been affected by this. Pricing will likely continue to strengthen over the coming week as shippers will be selling out.
Oranges
We are in a demand exceeds supply scenario on valencia oranges this week, especially on 88 count and smaller fruit. Customers are switching to larger sizes to get covered on larger sized orders. Pricing will continue to rise over the coming weeks, especially on small fruit. Navels are currently arriving, although mostly large sizes. Quality is only fair going forward.
Lemons
Better demand this week on most sizes. Domestic fruit supplies are diminishing quickly and pricing is beginning to react. Offshore fruit supplies are improving, although pricing is beginning to increase as demand heats up . Mexican fruit is crossing although numbers are lighter due to recent rains and humid weather. Pricing will likely continue to increase for the coming weeks as domestic supplies clean up. Quality issues are becoming more prevalent as the season finishes and supplies are heavy on choice grade as a result.
Limes
Demand is strengthening overall. Sizing is peaking on smaller sizes and shippers are looking to move volume on 230 count and smaller fruit. Quality issues remain as a result of recent rains in Mexico. Expect stronger markets in the coming week, especially on large sizes.
Dry Onion
Pricing is steady and demand is still steady. Reds are a little harder to find and some waiting is taking place to get the volume you want. The harvest continues and the weather is cooperating so far cool night and warm days. Sizing is mostly jumbos on yellows and reds. Very few mediums around now and as the harvest continues we will see more mediums “cropping” up. Transportation seems to be consistent, so trucks are not a problem right now.
Asparagus
Quality issues continue to plague some shippers and they are really cheap…watch yourselves on quality. Supplies continue to rise and demand is about the same as last week; ergo lower pricing. Very few ads are being quoted until growers can see better consistency in both quality and supplies.
Cantaloupes
The weather on the Westside has cooled considerably and supplies have diminished accordingly. Contracted demand has stayed consistent and overall demand has picked up a notch with the return to school and normal family activities. It is late September and the Westside deal is entering is final stages. There is about two weeks to with some growers due to finish as early as next week. Others have late acreage but lighter yields. Sizes are now peaking on 9s and 12s rather than jbo 9s. Quality is a bit inconsistent but mostly good. Next week supplies should be somewhat lighter. The fall desert melons are looking to phase in the first couple of weeks of October, while the Westside supplies trickle into the same period. We see no gap but no volume overlap. Prices were higher this week and look to remained firm to higher next.
Honeydew
The rise in the cantaloupe market seems to be wakening the honeydew demand. Prices are steady with less discounting and slightly higher with a few suppliers. Sizes are peaking on 5s and 6s with a few 8s and some jbo 5s. Quality is good. We look for a stronger market next week
Organic Items
OG Herbs & Bunch Greens
Production remains varied among growers in Northern California although with sufficient supplies and mostly good quality .
OG Root Vegetables
Carrot  Production continues from California with some quality issues resulting from recent weather events.

Onion and Potato production has begun to slow with delayed curing as the California crop winds down.
OG Leaf and Iceberg Lettuce
Leaf, Iceberg & Romaine   Lettuce production has seen increased quality issues with mildew, tip burn and insect pressure all resulting in varied quality.  Markets remain mostly steady this week as demand continues to be modest.

Green and Red leaf   Supplies remain steady with increasing insect and mildew pressure expected to reduce supplies as we move further into September.
OG Citrus
Lemons, Oranges, Limes and Grapefruit  Strong demand throughout the entire Citrus category due to strong retail sales and revived foodservice activity.

Lemon  Mexico supplies continue to peak on smaller Choice fruit. California will begin in coming weeks with limited production.

Lime quality and supplies remain inconsistent with varied prices.

California  Valencias crop will be winding down in some growing districts with below normal production and strong demand.

Navels are still a few weeks out.
OG Tree Fruit
Pears continue with good supply while Pomegranates will become available in coming weeks.
OG Grapes
Growers continue to harvest Organic Grapes while sorting through quality issues brought on by the tropical storm earlier this month. Most fruit appears to be in good condition but arrivals have been varied with most receivers sorting through light to moderate quality issues.  Prices remain firm with limited availability.
OG Melons
Central Valley production of Honeydews, Cantaloupes and Watermelon continues with moderate supplies and strong flavor profile through the end of the month. Supplies could go through the middle of October if the weather cooperates. Demand remains strong even with firming prices.

2/15/17

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Lettuce
The lettuce market is at a crossroad. Shippers continue to be well ahead of budget with a finite amount of acres left, staring at an uncertain transition schedule with the heavy rains  affecting  plantings in Northern California. Yet many customers haven’t felt the spike in demand that matches  prices offered by shippers. In addition quality continues  to be  marginal and  ideal desert weather continues to reluctantly push product forward. As a result the market is likely to remain high but there will likely be buying opportunities scattered among various shippers.  Processors have been purchasing acreage leading to the  initial surge in pricing.
Mix Leaf
Romaine and Heart markets rose sharply as well with a  similar scenario to iceberg pricing affecting both supply and demand.  Many shippers are stripping down Romaine and producing hearts which continues to keep heart prices lower than carton Romaine. Processors have been purchasing open acreage tightening supplies of the whole category. Near normal temperatures forecast for the rest of the month but possible rain this weekend could contribute to a worsening mildew issue. Green and Red leaf  are lighter for some shippers and steady for others mostly being pulled along with Romaine. Overall quality remains variable from shipper to shipper.
Brussel Sprouts
Heavy volume continues from  mostly Mexico. Most shippers are offering volume discounts on all sizes with quality mostly very nice but issues with large inventories have hampered some  shipments .  Rain  along the coast and Mexico should help  extend the season well into Summer.
Celery

This market remains sluggish this week, although heavy rains are expected thursday, last throughout the weekend.  This will delay harvest and begin to create supply gaps as early as this weekend.  Yuma and Texas markets will react and strengthen markets through next week as supplies clean up.  This season has seen nice quality, but over saturation and mud in the bags could create quality problems down the road.
Broccoli
Prices have declined due to heavier production in the Desert growing regions and Central Mexico.  We will be in ample supplies through next week and then we should start to see lighter volume from all growing locations.  Deals are still being made on the Central Coast and most product has pin rot.  Quality has been excellent out of Central Mexico with nice uniform heads and no hollow core.
Cauliflower
The market has declined from last week but seems to be settling in at current trading levels.  Some shippers are out for the remainder of the week so there is not an over supply situation.  Quality is all over the board make sure product is inspected before shipping.
Artichokes

Production has started to  steady while demand is  improving heading into  “Spring” promotions . Light frost along the coast and the desert should start to diminish also contributing to improved demand. Peak production will be on medium large sizes with the better value on the medium sizes. Spring production of the Heirloom/ Green Globe  variety is underway.  A Spring time favorite of the artichoke  aficionado .
Asparagus
Warm weather in  Mexico has  pushed production forward.  Demand has  been good with Valentine Day ads  and should continue to improve as the market adjusts  to additional volume.  Quality has  been mostly very  nice which should allow for promotions for the next couple weeks .Many shippers have transitioned into 28lb cartons.
Strawberries

With the expected storm coming at the tail end of this week, things are going to snug up a bit. Oxnard is expecting up to 5 inches of rain on Friday. If that happens it will drastically affect the production in that area. We are in the peak weeks for strawberries in Texas right now. Volume has been going strong for the past week and we should slowly start to see it down trend from here as California gets ready to start up.
Cantaloupes

The winter melon market has be dominated by stubbornly lackluster demand this year. Cold and wintry weather along with flooding and storms have depressed consumption.  At the same time, supplies have been adequate to ample all season long. Sizes have skewed toward large which yields more packages per acre.  Next week supplies should continue to be ample and run large.  Demand may be improving as weather around the country next weeks and in most urban areas look to be unseasonably mild (40s to 60s).  It is also the peak of vacation season which helps as well as people tend to go to warmer climates and eat summer treats. We look for the market to improve next week.
Honeydews

Like with cantaloupes, the wintry weather had kept demand dull most of the season.  Supplies overall have been lighter than with lopes, but lately supplies have increased, especially with Mexican imports picking up. Demand should improve on honeydews as well with mild weather expected in the Urban areas next week and  winter vacation season in full swing. Yet we see no real change in the market next week
Organic Items
OG Broccoli & Cauliflower
Broccoli  market continues to be influenced by heavy rain along the coast tightening overall supplies with quality issues arising from the rain soaked areas pushing demand towards the desert  although Mexico production has increased of late and has helped ease the market.   Cauliflower production has steadied along with the market.  Quality is good  and the market should remain strong heading into the end of the month.
OG  Herbs & Bunch Greens
Most of the Herbs and Bunching Greens  have seen stable production from the desert although pricing has been impacted by Coastal  rains putting pressure on the desert. Quality has been excellent from the desert but heavy aphid pressure and possible return of mildew pressure from this weekends showers will  likely start to impact availability in coming weeks.
OG Lettuce & Leaf
Quality has been improving but  growers continue to  battle mildew and now aphid issues leaving supplies varied.  Weekend  forecast of Rain showers won’t help  quality and may further tighten supplies and likely higher prices.
OG  Root Vegetables
Most Root Vegetables are starting to see improvements .Supplies  looked to rebound in coming weeks.  Carrots production has been slowed by rains in the Central Valley but has improved as some production has shifted to the desert.  Potato and Onion demand has  also been good withWhite and Yellow Onion supplies from Mexico starting to increase.  ​
OG Citrus
Rain has reduced supplies by preventing steady harvest but the fruit continues to grow and should improve quickly when the weather dries out.  Strong demand has pushed up pricing. Rain forecast for the end of this week will once again delay harvest but most shippers have been trying to get ahead by inventorying bins between storms.  The Navel crop set is good and supplies should improve with improved weather although sizing profile continues to increase the longer the fruit is on the tree.  Look for better deals on larger fruit. The Lemon crop should start to wind down from the desert and transition to the Central Valley and Oxnard where rain continues to affect supplies and keep prices active.  Limes have been harder hit with poor quality / color but should start to rebound as  the weather improves.

12/16/16

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Lettuce 

The market continues to hold steady with improving quality. Production is reported to be on budget but lackluster Demand seems to be the overriding  factor holding the market down with most shippers  poised to raise prices at the first hint of interest.  Quality has been improving daily although crack ribs , seeder and tip burn are still  evident.  Mild weather through Christmas  should keep production steady  with strong cooling trend forecast for after Christmas into the New Year.

 

Mix Leaf

Production has shifted fully to the desert.  Demand has improved on Romaine Hearts with Romaine , Greenleaf and Redleaf lagging behind. Many shippers are reporting slightly lighter volume with improving quality and  expecting improved demand  for the Holidays. A more realistic scenario has the markets steady through Christmas with a chance to spike if forecast cold weather materializes for the end of the month.

 

Brussels Sprouts

Continued heavy production from  Northern California and Mexico is keeping up with heavy Holiday demand.  Quality had been mostly very good with some issues arising from aged inventory. Heavy rains later this week in Northern California could impact harvest in the mist of the Christmas pull.

 

Celery

Stronger markets on all sizes this week.  Christmas demand has ramped up, lightening supply, with production mostly isolated to Oxnard and Santa Maria areas.  Demand has increased on larger sizes as the majority of production has yielded small sized celery, a result of cold weather we have experienced these past few weeks.  Approaching rainstorms are expected to slow production even further, and this market should continue to trend upwards through the New Year.

 

Broccoli

Demand and prices have remained unchanged this week.  Supplies are in line with demand keeping any price fluctuation in check.  The Santa Maria Valley along with Mexico crossing in Texas continue to be the best options for loading best availability and pricing.  Supplies out of the Imperial and Yuma growing regions have increased and quality has been nice.

 

Cauliflower

Demand is beginning to wane as prices north of $23.00 have slowed down the buying.  Look for prices to decline going into next week as the Holiday pull ends and better availability out of all growing regions.  Quality is fair as expected for this time of year. Winter flower has some fuzziness and light yellow cast domes.

 

Artichokes

Light supplies from Northern and Central California has firmed the market.  Delayed transition to the desert has also lessened available supplies until after New Years . Minimal amounts of the Green Globe or Heirloom variety are being offered at a premium from Castroville.

Strawberries

Lighter demand this week. Markets have eased up which is typical for this time of year.  Florida production is increasing and central Mexico berries are starting to trickle in.  Quality has improved in most growing areas.  Recent rains in California and Florida may affect quality for the short term, although there currently is plenty of volume and harvesters are able pick through damaged product and leave more in the field.

Watermelons

The upward price trend is continuing as supplies decrease to the lower levels of winter. Some offshore melons have arrived on the East Coast affecting the market there, But over all the Nogales and McAllen watermelon markets are active with demand slowly beginning to exceed the supply.     Produce West can load out of either McAllen or Nogales to cover your winter watermelon needs.

 

Cantaloupes

Mexico has all but wrapped up and supplies are now mostly from the Caribbean basin.  Sizes from there continue to be running large with the bulk of the volume peaking on 9s and jbo 9s.   Supplies of those sizes are ample and look to remain so next week.  Demand has been flat as winter weather and holidays have depressed demand melons overall.  We look for the market to remain steady at moderate prices with deals below quotes being made when necessary.

 

Honeydews

Mexico has all but wrapped up this week until after the first of the year. Offshore supplies continue to be ample and running a size range of 4s thru 6s, peaking on 5s and jbo 5s. Like cantaloupes demand has been flat in the face of winter cold and the unseasonable nature of melons. We look for a dull and steady market next week with some dealing off quoted prices.

 

 

 

 

 

 

12/8/16

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Lettuce 

Production has fully transitioned  to the desert Southwest.  Most growers struggled early with quality due to a warm Fall season pushing crops as much as two weeks ahead of schedule. Seeder , Ribby poor texture have been common leading to inconsistent quality.  Cooler , seasonal light frost conditions have set in and have slowed growth and quality has been improving daily.  The market is poised to react at first sign of improved demand.

 

Mix Leaf

Romaine and Romaine Hearts have been plentiful  with scheduled harvest dates nearly two weeks ahead of schedule.  Seeder and heavy Rib issues  still exist but will diminish as the weather  returns to seasonally cooler temperatures.  The market range has widened with  some shippers still offering deals but will likely strengthen for all by the weekend with  Greenleaf and Redleaf  following closely behind.

 

Brussels Sprouts

Heavy production continues  from Salinas with Mexico starting to increase. Quality has been mostly good  but abundant inventories have diminished some shipments.  Heavy promotions for the Holiday season will improve movement and freshness of arrivals.

 

Celery

This market continues to be steady. Demand has not increased from last week. There are currently good supplies industry wide and quality is nice.  There have been reports of supplies tightening up as early as next week. Christmas demand is expected to increase and should create stronger markets towards the middle of this month.  Currently there is better volume on larger sizes, with some shippers quoting a 2 – 3 dollar spread between large and small sized celery.

 

Broccoli

Demand and prices have remained unchanged this week.  Supplies are in line with demand keeping any price fluctuation in check.  The Santa Maria Valley along with Mexico crossing in Texas continue to be the best options for loading.  The Imperial and Yuma growing regions are just beginning their winter harvest and we should see ample supplies out of there over the next couple of weeks.

 

Cauliflower

Demand exceeds driving FOB prices over $20.00.  That type of pricing should slow down purchases going into next week.  Supplies will be limited for the remainder of this week so pre book if you are going to need.

 

Artichokes

Production has slowed from  Salinas  as the delayed  transition to the southcoast and desert will happen late December.   Most shippers  will transfer supplies to their main production areas to fill mixer orders through the Holidays. Limited amounts  of  Heirloom or  Green Globes are available from  Northern California.

Strawberries

Cold weather and sporadic rains have slowed production in Oxnard.  Although demand is not at its peak, volume remains light and quality is suffering after recent rains.  Although weather related issues are typical for this time of year, heavy early season rains have weakened overall quality.  Demand will continue to be strong through the next two weeks, and then is expected to ease up slightly.  Rains are expected this weekend, but mostly northern storms and not expected to hit Oxnard growing regions.

 

Watermelons

As expected with the supply dwindling and with the switch in growing regions there is an up tick in the prices from Mexico. Florida is all but finished with their late growing season leaving the bulk of the supply to come from Mexico until off shore starts. Nogales has gone up on their FOB’s this week and McAllen will rise as well. This price increase will be steady an continue to climb on through Christmas and the New Year and into February.

 

Cantaloupes

Off shores are the main source of cantaloupes as all domestic production is officially over.  Nogales is still going and cutting deals below quotes as buyers generally shy away from Mexican cantaloupes. Off shore supplies are adequate but demand is very slow due to post Thanksgiving leftover inventory in warehouses and the traditionally slow demand between holidays and  prior to sunbelt vacation season. We look for these trends to continue next week with a dull market, reasonable pricing and some deals being cut below quoted levels.

 

Honeydews

All said above applies to honeydews as well, except Mex dews re more accepted domestically than their cantaloupes. Off shores have started and they are funning large 4/5s and jbo 5s with very few 6s. Caribbean supplies should increase next week and sizes should have a more normal skewing toward 5/6s.  Demand should be lackluster at best due to same circumstances as above.

Market should be steady to lower next week