As we move through the month of February, there is PLENTY of product available. Lettuce, broccoli, cauliflower, romaine, leaf, and even celery are promotable for the next few weeks, at least. We are trying to push ads on any and all items mentioned, so GET SELLING!

Long range weather forecast in the desert growing regions show a chance of rain on Wednesday, but aside from that, things look good, with highs in the 70s, and lows in the mid to high 40s. We appear to be over any threat of freeze, which is GREAT news. As we have mentioned, this is the first year in the past 5 that we haven’t had to deal with the affects and after affects of freeze problems. It’s nice to have that break.

Trucks are readily available, and rates are steady.

LETTUCE–plenty of lettuce available, and prices are low. Quality, weights, and condition are all good, so this is certainly a good item to advertise.

BROCCOLI–just too much broccoli around. Along with supplies coming out of the desert and Santa Maria areas, now the San Joaquin Valley as started. This certainly helps with arranging trucks. Quality is good in all areas.

CAULIFLOWER–still a few deals left this early week, then the market should start to go up by the end of this week.

LEAF ITEMS–no change. Plenty of red, green, boston, and romaine, and prices are VERY flexible.

CELERY–good supplies on all sizes of celery, especially the larger size 18s and 24s. Celery is FINALLY promotable.

ASPARAGUS–good supplies now, and we are getting ads going, so don’t miss out on this “seasonal” item.

STRAWBERRIES–problems ALL OVER THE PLACE. Florida had rain and cold, Oxnard had upwards of 3 inches of rain over the weekend, and central Mexico received more than 15 inches of rain this past week! As a result, there are VERY few berries around. For instance, orders that had 20 pallets to a load, are getting 1-2 pallets. Not good.