Watching the weather around the country , specifically in the commercial growing areas in the Northeast it appears Mother Nature and Father Time are giving them a weeks reprieve before Winter Frost sets in which will likely signal an end to the homegrown season. Demand for West Coast veg should start to increase. Many shippers have been offering promotional pricing but with Thanksgiving promotional pulls starting as early as November 2nd and usually running for an extended period most shippers have started taking a cautious approach to additional promotions for the month of November. A few veg shippers claim they are running ahead of schedule currently which will eventually lead to availability issues during the transition to the desert (11/12-16) but most are confident they will have budgeted volume through the majority of the Thanksgiving Holiday pull.
Weather in California growing districts , especially the Central Coast will be mostly unsettled with few showers in the north with below normal temps until returning to normal (72/48) by the weekend continuing through the first week of November . Weather around the country has the opposite trend with above normal temps this week and dropping to below normal by next week with plenty of precipitation in most areas.
Truck availability remains good with rates starting to edge down slightly. Fuel prices are also predicted to go lower which will help rates even further. As always advance notice will give you the advantage of best rates and service.
LETTUCE- Transition to the Central Valley continues with most shippers expected to have supplies in both locations throughout the week. There are a few shippers who do not have a Central Valley operation and choose to stretch their Salinas Valley and Yuma districts. Lettuce from Huron shows irregular size and some quality issues due to overspray and/or tomato virus and some seeder issues. None of which is uncommon for the Central Valley lettuce crop. Better stands and quality are anticipated for next week best, but still limited quality for this week will be from Salinas although rain will eventually have a negative impact on quality. The market has gradually firmed up as shippers are still apprehensive about their transitional supplies. Once supplies settle look for the market to ease back possibly by the weekend. With a wide range in quality from both districts loading fresh lettuce is top priority.
BROCCOLI- Supplies of broccoli continue to readily available with crowns only slightly tighter than bunch. Production continues to be slightly ahead of budget adding to the current supply but may cause a tightening during transition. Warmer weather is expected later this week so look for supplies to continue to be strong. Volume deals will become more accessible as the week goes on. Quality is mostly good with occasional pin rot due to recent rains. Central Valley production will start up by next week which will also help contain prices.
CAULIFLOWER- Inventories continue to be higher than budgeted which allows volume deals to be readily available . Quality remains good. Most growers continue to run ahead of schedule increasing the likelihood of tighter supplies later next month. There are no new districts to support demand and local homegrown production is nearing an end .
LEAF ITEMS- Romaine and Romaine Hearts continue to be weak with low pricing. Demand on green and redleaf is also flat. Wide range in quality . Similar to lettuce but to a lesser extent, a few shippers will transition their mix lettuce program to the Central Valley this week and next. Similar wide ranging quality issues exist in the Romaine as in Iceberg lettuce. Homegrown supplies are getting weaker by the day so increased demand is expected sooner than later .
CELERY- Market continues to be weaker with increased volume offerings. Michigan is winding down production but Oxnard is ahead of schedule as is the current Salinas crop which will add to the oversupply situation. This will likely lead to possible shortages during the Thanksgiving demand but take advantage of deals now and possibly get a more favorable ad price for the Holiday. Although many shippers have locked in their Holiday volume which will eventually help firm prices in the coming weeks.
ASPARAGUS– Production from Mexico continues to be limited and demand has stayed strong. Quality continues to improve weekly. Supplies look to be on track for Holiday promotions.
GREEN ONION- Production has leveled off but demand continues to be weak especially on small size Green Onions. Pricing on medium and large sizes are slightly higher. There is a good chance the market reacts upward with local supplies light and possible unsettled weather in Mexico affecting labor combined with better demand by the end of the month.
BRUSSELS SPROUTS- Increased supplies and lighter demand has prices continuing to head lower. Although similar to Celery, demand for November promotions will likely prop the market back up by early November. Take advantage of good values while supplies last.
STRAWBERRIES- Production and quality continue to wind down in Salinas /Watsonville especially with rain and unsettled weather scheduled through Wednesday. Oxnard will be the primary shipping region for eastern quality fruit. Mexico availability will also start to increase quality offerings. The market will continue to have a wide range of prices reflecting the quality gap. The market on top end quality will continue to be strong through the Holiday’s. Supplies on Raspberry and Blackberries primarily from Mexico will increase and eventually lead to some easing in the market. Production from Florida is on schedule but is still more than a month away.
GRAPES- The transition into late season varieties has been slow. Color and sugar levels have been inconsistent. Supplies look to be inconsistent , especially on Reds and Green. Globes have had more consistent quality and offerings

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