As the weather around the country starts to moderate there continues to be surging wave of demand as most locally produced items are experiencing less than ideal quality and yields. This leads to customers having to periodically “outsource” product from the West Coast. Combined with the reduction in Summer planting this wave has kept prices elevated. Look for this trend to continue for the next couple weeks.
Long range weather shows little change on the West Coast with continued normal to below normal pattern for the coastal regions and slightly above normal temperatures for the inland valley’s and deserts. The rest of the country looks to be getting back to “normal”.
Trucks continue to be tight for most areas on the country, especially to the east coast mainly from the lack of backhauls. Look for rates to drop in the coming weeks although diesel prices have stabilized which should help stabilize rates.
LETTUCE- Production continues to be steady with good demand. Local production continues to be limited . Quality is good in Salinas with occasional discolored wrapper leaf. Weights have been mostly in the mid 40′s. Market appears to be stable with upside due to lack of local product.
BROCCOLI–Quality continues to be good to excellent. Occasional large stalk with hollow stem. Market has held steady with moderate production coming out of Salinas and Santa Maria. Broccoli on the east coast has been affected the least by the weather. The market appears to be flat for the next 7-10 days with possible improvement by the end of next week.
CAULIFLOWER– Production cycle has begun to slow down . Lighter supplies will lead to improved demand for the balance of the week. Look for the market to react then likely cap out as prices escalate past merchandising levels. Weather has been ideal for excellent quality although occasional brown/black spotting on the curd. Continued lighter plantings planned for next month should help keep market active.
LEAF ITEMS– Production continues to be moderate and demand has been good with occasional surges from the east coast. Romaine Hearts continue to be strong everywhere. Depending on the quality of the Ohio, Jersey, and Eastern Canadian production areas , prices will continue to ride the Ferris wheel throughout the Summer as demand and quality ebb and flow.
CELERY– Production has leveled and the market seems to have settled but continues to be strengthened by the lack of local production . Quality on California celery continues to be good with few quality issues to report.
STRAWBERRIES– Production continues at peak levels for the Salinas/Watsonville area. Quality ranges from fair to excellent. The best quality continues to come from the cooler coastal climates. Even with the best expect some bruising on arrival . Demand has been very good with heavy promotions. Raspberry production is moderating from Salinas/ Santa Maria, with a wide range in quality. Continued promotions will keep the market active . Blackberries are extremely limited with most production being shipped to nearby markets.
ASPARAGUS – Limited imports from Mexico & Peru have kept supplies tight and the demand limited but strong.
ARTICHOKES- Continue light to moderate volume on mostly seeded varieties. These varieties generally produce larger sizes. Quality is mostly nice and market has reacted on the large sizes with a few mid summer promotions .
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