Benjamin Franklin
Weather forecast for The West continues to have mild conditions other than the occasional wind brought on by offsetting Hi and Lo pressure systems. This seasonal occurrence will keep temperatures near normal next week before rising slightly above normal the following week throughout the state. California Coast norms 67/44-50 . The Inland Valley norms 75/45 and The Desert norms 88/53.
CELERY- The celery market continues to produce predominantly large sizes although that will begin to change next week with seeders expected to become an issue which will reduce the overall volume especially larger sizes.
STRAWBERRIES- Production continues from all three districts, Watsonville, Santa Maria and Oxnard. Some shippers especially in Oxnard have had a difficult time keeping up with production leading to some softness and arrival issues. The poor market and lack of sufficient labor has led to many shippers getting behind and then having to divert fruit to the freezers to keep up withproduction. Santa Maria currently has the best quality followed by Watsonville/Salinas.
The market continues to be saturated but better fruit is being priced at a premium. Most shippers continue to put together promotions to keep up with the heavy volume from all three districts. Good supplies of stems are also available.Raspberries continue to be in short supply although production and quality will increase as the weather warms. Blackberries supplies are improving but quality has kept most fruit close to market.
LETTUCE- Production has finished in the desert and is currently nearing the transition to Salinas. Huron is still the primary loading location through earlynext week. Salinas shippers started the past few days with quality similar to Huron but with more misshapened heads. Quality in all areas has issues , mostly with weak tip but will improve as growers get into fields that weren’t affected by the late Winter weather. The market will firm as fewer districts will be in play. Also affecting supplies will be the lack of sufficient labor needed to harvest.
LEAF LETTUCE- Romaine quality has improved which has increasedsupplies. Yuma, Huron and now Salinas are all in production. Green and Red leaf should fully transition to Salinas sooner and s
upplies will moderate and the market is expected to strengthen as Huron finishes by the end of next week.CITRUS- Navel production continues with good volume and good flavor and sizing profiles. Packout is heaviest towards fancy but there continues to be deals available on smaller and choice packs. Steady increase in productionhas translated to good values on all packs
CAULIFLOWER- Production continues to stall in Salinas and Santa MariaValley as production has ended in the desert leading to a slight decrease insupplies. The market ended this past week firm but could ease slightly next week as production picks up in the North although the market is not expected to adjust significantly until late next week at the earliest. Quality has mostly been good with occasional spotting on arrivals.
BROCCOLI- Production has shifted fully to Salinas and Santa Maria. Santa Maria quality has been better but Salinas is improving daily and allowing production of all packs. Look for an extended period of heavy volume andgood promotional supplies.
ASPARAGUS- Production from Central Mexico will finish next week leavingas Salinas and Stockton as the primary production area until the coastal Baja region of Mexico starts next month. The market is strengthening and will continue to firm significantly with fewer supplies available.
GRAPES- Shipments are expected to gap next week with the labor issues in Chile. The market is expected to rise on all varietals especially the green.Quality has been very inconsistent but should improve once productionimproves.
CARROTS- Carrot production has been steady but with slightly smaller sizing. The market is firm with steady demand.
ARTICHOKES- Artichokes production is peaking especially the preferred Green Globe variety in Castroville. Additional globe varieties are alsoavailable. A few shippers are still actively pursuing promotions and lowerpricing reflects. Quality is excellent. Sizing is peaking on large sizes and will transition to the medium 24-30 count next week with an increasing amount of the usually limited quantities of small sizes.
CHERRIES- California Cherry production is on schedule for an early May start with light availability in a couple weeks. Promotional volume will be available by mid May through the first week of June. Schedule promotions now while supplies last.

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