Lettuce
Production continues from the Central Coast , Salinas and Santa Maria . The market reacted sharply to last weeks heat wave which further reduced supplies. From all indications production has leveled and will likely rebound slightly causing the market to be top heavy. Quality will continue to be an major issue and add volatility to the market. Intermittent demand will be enough to maintain current level but we’d recommend keeping inventory levels low.
Mix Leaf
Romaine has reacted to the increase iceberg lettuce market . As a direct substitute , Romaine will generally mirror the iceberg market. Quality issues remain namely seeder , mildew , insect pressure and tipburn are reducing available production levels. Romaine hearts are still a value with many shippers peeling Romaine to avoid packing product with problems resulting increasing Romaine Heart supplies . Green and Redleaf are also seeing similar issues but limited demand has kept prices reasonable.
Celery
Steady market, availability remains consistent on all sizes in Salinas. Santa Maria is producing adequate numbers, although fewer large sizes. Quality remains good overall in Salinas in Santa Maria, though some seeder has been reported in areas that received excessive heat last week. Oxnard product will start trickling in over the next few weeks and should start gaining momentum in about 2 weeks.
Broccoli
Demand and prices seem to be declining. Better supplies are foretasted for next week which should result in lower prices. Overall quality is improving daily. Smaller head sizes and tighter domes are becoming the norm. There is still the occasional yellow bead showing up but becoming less frequent.
Cauliflower
Watch for pricing to decline quickly over the next few days. Most shippers will be looking to make deals for the remainder of the week. Some product is still showing a light yellow cast but quality is improving.
Artichokes
Artichoke production was also affected by last weeks heat wave resulting in spreading and some black heart. Shippers either had to harvest early or suffer losses resulting in fewer large sizes but increased smaller sizes. This eventually forces customers to “sub down ” a size or two. This has led to a reduction in overall volume and market increase . The plants will likely rebound in a couple weeks with normal temperatures when the plants go through their normal growth cycle.
Brussel Sprouts
Production has started to increase heading into the Fall . The added supplies are a direct result of freezer contracts with overflow volume going to fresh market production. Increased promotions , initiating with Canadian Thanksgiving holiday usually offsets the increased volume but will likely lend itself to occasional discounted values until U.S. Holiday season kicks off.
Strawberries
High temperatures continue to plague coastal growing regions. Hot days mixed with warm, humid nights continue to wreak havoc on berry quality, softening fruit structure resulting in bruising, shriveling and decay. Normally we experience cool evenings this time of year and the berries are able to recover from warm days. This year has been much different and stressed fruit has been the result. Santa Maria ‘new crop’ fruit is showing better quality. The berries are pricier but have fewer issues upon arrival. Weekend weather is forecasted tobe warm, with a cooling trend by mid next week. We will however continue to see effects of the recent heat on the berries for at least another 10 days.
Cantaloupes
Short supply this week as the heat last week brought fields in early, but the cooling trend this week seemed to delay the next fields. Some sellers had set up promotions as an increase in volume had been anticipated. The market ended up short with demand exceeding supplies on jbo 9s. 9s and 12s. Most fruit was at previously committed prices. Few spot sales were quoted a $111.00 fob on jbo 9s thru 12s. 7.00 on 15s. The fields that were not ready this week, will eventually pop and we are anticipating that will be sometime next week, most likely early.
We look for supplies to be short for the balance of this week but becoming ample as next week unfolds
Honeydews
supplies were moderate most of this week but demand was dull and market languished through Wednesday in the 4.00-6.00 range. By Thursday however, supplies went into a similar swoon as cantaloupes did this week and demand picked up as some buyer took dews in lieu of lopes. Market finished firm in the 5.0– 7.00 range. We expect supplies to start the week light but pick up toward the weekend. Demand will start our robust, but fade as higher priced product hits the markets.
