Lettuce
Last week’s cold blast brought supplies to a halt and the market has spiked. Quality also took an additional hit with blister and eventually peel being added to already weak textured, ribby lettuce. Warmer, above normal temperatures in the West this week combined with frigid weather in the East and poor quality lettuce arriving should dampen current strong demand and eventually weaken the market even with less than normal supplies. The good news is the quality should see some improvement next week as well as easing prices.
Brussels Sprout
Brussels Sprout quality continues to improve from Mexico while Santa Cruz and Salinas area Continue to harvest but quality is poor and dragging the overall market down. Continue to shop for only Mexican product to avoid issues. Once the California crop finishes up in the next week or so the market could firm.
Mix Leaf
Cold weather has created a gap in supplies with many shippers now reaching into young fields to get minimal production. Warmer forecast temperatures this week should help increase production. Quality issues with texture and twist should improve but will be replaced by blister and peel. All shippers are now quoting product with issues. A possible return to normal weather the end of next week should bring a better balance to supplies.
Broccoli
Market is currently demand exceeds. Cold weather in both the Western United States along with Mexico has diminished supplies. Prices will remain strong through next week. Quality out of the Desert growing regions is good, small bead size, good green color with some branchy. Santa Maria quality is fair, you will find some pin rot and smaller bead size.
Cauliflower
Demand remains strong as cold weather has slowed production. The warmer weather in all growing regions should start to increase supplies, but that won’t occur until the middle of next week. Most shippers are heavy to 16 size.
Celery
Good volume on celery and deals on all sizes. Product is still coming out Santa Maria, Oxnard and the desert. Yuma volume is picking up and quality is improving. Freezing weather will eventually result in blistering. Many deals available and shippers are looking to move.
Artichokes
Thorn-less, seeded artichokes continue to be the predominate variety available. Only a handful of shippers have production and have been peaking on large sizes with light volume on medium and small sizes. Production should increase in coming weeks.
Strawberries
The Oxnard market continues to be experiencing a wider range in pricing and quality. This is primarily due to colder temperatures that we have seen the past few weeks. We can expect things to smooth out as soon as we settle into more consistent California weather patterns. The Oxnard area has no rain in the forecast for the next 10 days. Day time temperatures are expected to reach the mid-seventies next week. The glut of fruit out of Central Mexico was primarily due to lack of transportation out of this area. Suppliers needed to clean up large cooler inventories from the weekend and seem to be getting in a better position. There was a glut of Baja fruit as well as transportation was scarce by the California / Mexico border. Florida supplies will lighten up as cold snap they currently are experiencing will weaken the fruit. Overall, we are looking for a more stable supply of fruit next week with pricing ranging from $10.00to $14.00.