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Lettuce
The market continues to hold steady with improving quality. Production is reported to be on budget but lackluster Demand seems to be the overriding factor holding the market down with most shippers poised to raise prices at the first hint of interest. Quality has been improving daily although crack ribs , seeder and tip burn are still evident. Mild weather through Christmas should keep production steady with strong cooling trend forecast for after Christmas into the New Year.
Mix Leaf
Production has shifted fully to the desert. Demand has improved on Romaine Hearts with Romaine , Greenleaf and Redleaf lagging behind. Many shippers are reporting slightly lighter volume with improving quality and expecting improved demand for the Holidays. A more realistic scenario has the markets steady through Christmas with a chance to spike if forecast cold weather materializes for the end of the month.
Brussels Sprouts
Continued heavy production from Northern California and Mexico is keeping up with heavy Holiday demand. Quality had been mostly very good with some issues arising from aged inventory. Heavy rains later this week in Northern California could impact harvest in the mist of the Christmas pull.
Celery
Stronger markets on all sizes this week. Christmas demand has ramped up, lightening supply, with production mostly isolated to Oxnard and Santa Maria areas. Demand has increased on larger sizes as the majority of production has yielded small sized celery, a result of cold weather we have experienced these past few weeks. Approaching rainstorms are expected to slow production even further, and this market should continue to trend upwards through the New Year.
Broccoli
Demand and prices have remained unchanged this week. Supplies are in line with demand keeping any price fluctuation in check. The Santa Maria Valley along with Mexico crossing in Texas continue to be the best options for loading best availability and pricing. Supplies out of the Imperial and Yuma growing regions have increased and quality has been nice.
Cauliflower
Demand is beginning to wane as prices north of $23.00 have slowed down the buying. Look for prices to decline going into next week as the Holiday pull ends and better availability out of all growing regions. Quality is fair as expected for this time of year. Winter flower has some fuzziness and light yellow cast domes.
Artichokes
Light supplies from Northern and Central California has firmed the market. Delayed transition to the desert has also lessened available supplies until after New Years . Minimal amounts of the Green Globe or Heirloom variety are being offered at a premium from Castroville.
Strawberries
Lighter demand this week. Markets have eased up which is typical for this time of year. Florida production is increasing and central Mexico berries are starting to trickle in. Quality has improved in most growing areas. Recent rains in California and Florida may affect quality for the short term, although there currently is plenty of volume and harvesters are able pick through damaged product and leave more in the field.
Watermelons
The upward price trend is continuing as supplies decrease to the lower levels of winter. Some offshore melons have arrived on the East Coast affecting the market there, But over all the Nogales and McAllen watermelon markets are active with demand slowly beginning to exceed the supply. Produce West can load out of either McAllen or Nogales to cover your winter watermelon needs.
Cantaloupes
Mexico has all but wrapped up and supplies are now mostly from the Caribbean basin. Sizes from there continue to be running large with the bulk of the volume peaking on 9s and jbo 9s. Supplies of those sizes are ample and look to remain so next week. Demand has been flat as winter weather and holidays have depressed demand melons overall. We look for the market to remain steady at moderate prices with deals below quotes being made when necessary.
Honeydews
Mexico has all but wrapped up this week until after the first of the year. Offshore supplies continue to be ample and running a size range of 4s thru 6s, peaking on 5s and jbo 5s. Like cantaloupes demand has been flat in the face of winter cold and the unseasonable nature of melons. We look for a dull and steady market next week with some dealing off quoted prices.
Lettuce
Production has fully transitioned to the desert Southwest. Most growers struggled early with quality due to a warm Fall season pushing crops as much as two weeks ahead of schedule. Seeder , Ribby poor texture have been common leading to inconsistent quality. Cooler , seasonal light frost conditions have set in and have slowed growth and quality has been improving daily. The market is poised to react at first sign of improved demand.
Mix Leaf
Romaine and Romaine Hearts have been plentiful with scheduled harvest dates nearly two weeks ahead of schedule. Seeder and heavy Rib issues still exist but will diminish as the weather returns to seasonally cooler temperatures. The market range has widened with some shippers still offering deals but will likely strengthen for all by the weekend with Greenleaf and Redleaf following closely behind.
Brussels Sprouts
Heavy production continues from Salinas with Mexico starting to increase. Quality has been mostly good but abundant inventories have diminished some shipments. Heavy promotions for the Holiday season will improve movement and freshness of arrivals.
Celery
This market continues to be steady. Demand has not increased from last week. There are currently good supplies industry wide and quality is nice. There have been reports of supplies tightening up as early as next week. Christmas demand is expected to increase and should create stronger markets towards the middle of this month. Currently there is better volume on larger sizes, with some shippers quoting a 2 – 3 dollar spread between large and small sized celery.
Broccoli
Demand and prices have remained unchanged this week. Supplies are in line with demand keeping any price fluctuation in check. The Santa Maria Valley along with Mexico crossing in Texas continue to be the best options for loading. The Imperial and Yuma growing regions are just beginning their winter harvest and we should see ample supplies out of there over the next couple of weeks.
Cauliflower
Demand exceeds driving FOB prices over $20.00. That type of pricing should slow down purchases going into next week. Supplies will be limited for the remainder of this week so pre book if you are going to need.
Artichokes
Production has slowed from Salinas as the delayed transition to the southcoast and desert will happen late December. Most shippers will transfer supplies to their main production areas to fill mixer orders through the Holidays. Limited amounts of Heirloom or Green Globes are available from Northern California.
Strawberries
Cold weather and sporadic rains have slowed production in Oxnard. Although demand is not at its peak, volume remains light and quality is suffering after recent rains. Although weather related issues are typical for this time of year, heavy early season rains have weakened overall quality. Demand will continue to be strong through the next two weeks, and then is expected to ease up slightly. Rains are expected this weekend, but mostly northern storms and not expected to hit Oxnard growing regions.
Watermelons
As expected with the supply dwindling and with the switch in growing regions there is an up tick in the prices from Mexico. Florida is all but finished with their late growing season leaving the bulk of the supply to come from Mexico until off shore starts. Nogales has gone up on their FOB’s this week and McAllen will rise as well. This price increase will be steady an continue to climb on through Christmas and the New Year and into February.
Cantaloupes
Off shores are the main source of cantaloupes as all domestic production is officially over. Nogales is still going and cutting deals below quotes as buyers generally shy away from Mexican cantaloupes. Off shore supplies are adequate but demand is very slow due to post Thanksgiving leftover inventory in warehouses and the traditionally slow demand between holidays and prior to sunbelt vacation season. We look for these trends to continue next week with a dull market, reasonable pricing and some deals being cut below quoted levels.
Honeydews
All said above applies to honeydews as well, except Mex dews re more accepted domestically than their cantaloupes. Off shores have started and they are funning large 4/5s and jbo 5s with very few 6s. Caribbean supplies should increase next week and sizes should have a more normal skewing toward 5/6s. Demand should be lackluster at best due to same circumstances as above.
Market should be steady to lower next week
Lettuce
The Desert Winter growing areas are in full swing with production running heavy due to the early start brought on by the warmer than normal temperatures this Fall. Cooler more seasonal weather forecast for the next couple weeks should help improve quality but seeder, tip burn and heavy rib discoloration continues to plague arrivals. The market will likely firm by the end of next week as quality improves and production catches up .
Mix Leaf
Similar to Iceberg , overlapping supplies and quality issues have dominated the category. Heavy discoloration on arrival has been the norm. Improved quality is already underway and will likely help improve the market once customers clean up existing quality issues.
Brussels Sprouts
Heavy production continues from Salinas with increasing production from Mexico. Demand has been good and will continue to improve as Canadian regional production winds down this week. The market has been steady despite the excess supplies although there are still deals available for volume orders. Quality continues to be very nice and should continue to improve demand through the traditionally strong Holiday season.
Celery
This market continues to settle after the holiday pull. With product coming out of Salinas and Oxnard areas, we are seeing plenty of supplies for the upcoming weeks. Expect a stronger market in early to mid-December as Christmas business picks up and Salinas production comes to an end. Oxnard will be the primary productions area until Yuma begins. We expect quality issues for the first few weeks of the Yuma season.
Broccoli
Most Salinas shippers have finished shipping for the season, loading will now take place in Santa Maria and the Desert regions. Quality out of these areas is good. Nice color and tight domes. Market on bunch has been depressed and should remain at low levels going into next week. Crown prices remain fairly stable at the current trading levels.
Cauliflower
Good supplies out of Santa Maria and the Desert growing regions for next week. Markets have dropped slightly over the last couple of days. Expect prices to be sub $10.00 FOB going into next week. Quality is good in both areas.
Artichokes
Steady production from Salinas is expected to continue with improving demand . Additional growing areas in Oxnard and the Desert should start up early next month. Predominate sizing will be large sizes with very good quality. Thornless or seeded varieties continue to dominate the category with the preferred Heirloom or Green Globe not scheduled til the Spring.
Strawberries
The market is experiencing some softness due to slower retail sales and the Thanks giving holiday. We expect a wide range in pricing next week as volume should be picking up out of Mexico. The Oxnard area has a chance of rain for the weekend. Quality out of this Area remains fair at best and the impending rain could compound problems.
Cantaloupes
For all intents and purposes domestic cantaloupes have finished up with only traces left. Mexico is still going, but once again, they are not well accepted domestically. That leaves the Caribbean as the main source of supplies until spring. That deal is going not quite at full speed yet, but increasing consistently. Sizes are skewing large (jbo 6s.Jbo 9s and 9s) with very few 12s and virtually nothing smaller. The market was dull and steady. Next week supplies should be increasing from the basin. Demand will be uneventful in the face of whatever post holiday leftover inventories stores are carrying and the lack of seasonality. We look for a lower market next week.
Honeydews
Like cantaloupes they all but done domestically. Mexico still is going strong with an oversupply of fruit. Demand is dull due to the unseasonable nature of the fruit. Next week off shore supplies should increase keeping the market cheap in Mex and lowering the price of off shore fruit.
Lettuce
As Salinas and Huron are winding down production, Yuma is starting to ramp up. Overall supplies are sufficient with quality a minefield of issues. Warm weather in the desert has caused seeder and heavy rib discoloration on arrival and Northern California continues to have issues from tip burn, mildew and weak texture resulting in a lot of rejected lettuce clogging up the system. Weather forecast shows a return to normal temperatures for the next 10 days which will help improve quality.
Mix Leaf
Similar to Iceberg, overlapping supplies and quality issues are dominant the category. Heavy discoloration on arrival has been the norm. When the temperatures return to normal in the desert look for improved quality and better markets with fewer arrival problems.
Brussels Sprouts
Heavy production continues from Salinas with light production starting up in Mexico. Demand has been good with many value added packs contributing to a relatively steady market despite the excess supplies although there are still deals available for volume orders. Quality has been very nice and should continue to improve demand through the traditionally strong Holiday season.
Celery
High retails have been established for the holiday pull. Stronger demand for smaller sized celery, and there are more deals on large sizes. Quality is still nice industry wide and should continue through the month. We expect the market to soften after the thanksgiving pull and strengthen up soon after, as most of the Salinas production comes to a close at the end of this month. After that we should see a stronger market through the month of December through the New Year.
Broccoli
Lighter supplies are expected as we head into transition. The Salinas Valley production is winding down with the Desert region not expected to be in full swing until the first part of December. There is still decent availability out of Santa Maria and Mexican product crossing in Texas. Prices should remain at current trading levels over the next couple of weeks. Quality is fair, we are finding some spread, bracketing and hollow core in the California product but color is nice and green. We might start to find some purpling going into next week as cooler night time temperatures are expected over the next few nights.
Cauliflower
Steady supplies expected through the Holidays. Trading prices will remain constant as we head into next week. Most supplies will be shipping out of Santa Maria and the Desert growing regions going forward. You can find the occasional dome with some discoloration but overall quality is fine for this time of year.
Artichokes
Steady production from Salinas is expected to continue with improving demand . Predominate sizing will be the larger sizes with very good quality. Thornless or seeded varieties continue to dominate the category with the preferred Heirloom or Green Globe not scheduled until the Spring.
Strawberries
The market continues to be very active on light supplies out of all areas. Demand is fair as prices have reached levels where the consumer turns to other alternatives. California is forecasting Saturday Rain and Sunday showers with highs in the 60’s and the lows in the 40’s. The quality on most berries has been fair, with most berries showing soft shoulders and light bruising. Counts have been running 22 -26 in the Oxnard and Santa Maria areas. Look for supplies out of Mexico to recover from the recent rain showers the first week in December.
Cantaloupes
The desert deal began to wind down to a precious few. Off shore melons began to kick in with early Guatemalan fruit this week. Mexico continued to ship. Most domestic shippers had smaller fruit. Mexico was staying mostly in country. Demand overall was tepid, as melons are not a Thanksgiving item and higher prices kept buyers at bay. Next week the desert deal will continue to peter out with a few scrapping into the first week in December. Off shore melons will increase as Guatemala gets into the shank of their harvest followed by the other Caribbean counties, the biggest being Costa Rica. Demand should remain lackluster until cruise and vacation season starts to pick up right after the first of the year. We look for a steady market next week and lower the following week.
Honeydews
Domestic is winding down. Mexico continued to ship cheap fruit and off shores just got underway. Demand was dull due to the unseasonable nature of the item. Market was steady. We look for little change over the next two weeks
Florida Veg
Green beans have firmed up a little on the east coast and both machine picked and hand-picked are bringing more money. Supplies are good and will be for most of the winter. If you are looking to promote for December on either Machine or handpicked let us know. Zucchini and Yellow Straight have just started and the market is soft and ripe for promotion. There are good supplies in fancy and medium on both varieties.
Watermelon : There is great quality and good supply on Mexican Melons out of McAllen and Nogales Produce West is able to pack in either bins or cartons out of both areas and we have personals available out of Nogales. Produce West has seedless Watermelon year round and will have early domestic seedless in Florida.