Lettuce
Production continues to surge with hot weather pushing fields ahead of schedule. The market has hit bottom as many shippers are starting to leave lettuce behind due to heat induced quality issues such as tipburn and growth crack. Combined with existing peel and blister ( yes, it’s still around) overall quality from some production areas is marginal. A few protected areas have fared much better than others. Cooler , near seasonal temperatures are forecast to return to the desert this weekend improving quality and help extend the season into April. Currently a few shippers are expected to transition to Northern California production areas the third week of March . If cooler weather persists it will help delay transition and allow the market firm.
Mix Leaf
Romaine and Romaine Heart production continues to saturate the market with an abundance of supplies . Quality concerns continue with reduced issues from blister and peel being replaced by tipburn , dehydration and pale heads with red rib discoloration. While some shippers continue to try to catch up and peel down oversized heads some are electing to bypass marginal fields for new ones. Transition still looks to be a month away and supplies should be sufficient to meet demand but could lighten up enough to allow the market to get off current bottom.
Celery
Steady supplies on all sizes. There is better volume large sized celery and shippers are taking offers. Oxnard is still producing in adequate numbers and quality remains nice. Rain is expected over the weekend in California which could delay harvests, although the storm is expected to be stronger in northern California. Expect good supplies in the desert growing regions over the next 10 days and steady markets as a result.
Broccoli
Trading levels continue to remain on the floor. There is good availability out of Salinas, Santa Maria the Desert regions and Mexico. There does seem to be some interest from the retail level with Ad pricing requests for the middle of March and some wholesalers are placing order for next week. This interest could be a pre cursor to slightly higher prices and better demand starting sometime next week.
Cauliflower
Good demand for flower 9’s has brought the market up slightly. Due to the warmer weather most shippers are getting into fields earlier than normal to avoid sun scar on the domes. Because of this the product is not having adequate time to size up thus producing mostly 12’s and 16’s. There is better availability and lower prices available in Salinas if you are able to load there.
Artichokes
Unseasonably hot temperatures affected supplies by promoting propagation of leaves rather than producing “fruit” on some varieties while other varieties thrived overall lightening supplies of medium sizes while producing more larger sizes. Moderating temperatures will help production heading into heavily promoted Easter holiday although the preferred Green Globe / Heirloom variety will likely not have much production until after the holiday .
Brussel Sprouts
Production continues mainly from Mexico . A range of small , medium and Jumbo sizes have allowed for steep discounts on off sizes while the standard #1 size market has firmed heading into a heavily promoted time frame. Quality is good but has shown signs of weakness from the unseasonably warm weather. Good supplies should continue especially if cooler temperature forecast hold.
Strawberries-
Strawberries have been going strong the past couple weeks due to the warmer weather. El Nino is now coming into play, with rain in the forecast through the weekend. Supplies in Oxnard and Santa Maria are expected to tighten next week. After the rain we are expecting colder weather which should slow down harvesting. Florida had its strongest week of the season due to warm weather which should help ease demands on west coast product. This weather should continue through next week.
Watermelon
Off shore supplies this week continued to be ample, with sizes skewing smaller. There were few jbo 9s and more regular 9s and 12s with even some 15s. Demand remained lackluster as winter still hasn’t yielded to spring in most of the country. Thus markets declined about 2.00-3.00. Next week, supplies will remain ample. Demand should change little until possibly Easter creates some excitement toward the middle of the month. Sizes should skew larger once gain. Market should remain dull and steady to slightly lower.
As anticipated watermelon supplies tightened up with lighter supplies crossing this week as we switch areas in Mexico. Supplies also tightened mot with the advent of two major chains going on a March add. Produce West will have watermelons during this transition to the new northern growing areas. Look for demand to spike as temperatures continue to warm. Please keep us in mind for your Memorial and 4th of July add on both conventional and organic seedless.
Honeydews:
Like cantaloupes honeydew supplies were plentiful this week with sizes skewing smaller. Mexico and off shore areas were shipping. Demand was uneventful and markets declined a bit. Next week little seems to be in the offing to improve demand, and supplies look to be steady or possibly a bit less if rains hit Mexico. Market should change little.
Mangos
Offshore mangos are all but finished. Mexican Tommies are trickling in with volume expected around 3/12-3/15. Ataulfos are already going and volume is going to increase about the same time as the Tommies. Volume is expected to increase from the 600,000 per week now to 3,300,000 by May 1 between rounds and Ataulfos. Look for promotional opportunities in late march and early April.