AHEAD OF THE CURVE

As we settle into the Winter season much of the country has yet to experience any severe cold weather.  California and Arizona have been no exception. Ideal weather in most growing regions have led to a surplus in many vegetable categories due to crops maturing earlier than normal. This excess makes for a great opportunity to promote more veggies. So take advantage while supplies are at their peak because with the short days and possible seasonal cold weather lurking excess supplies could turn into temporary shortages quickly.

Weather currently is  ideal for most of the West Coast growing regions.  Along the Coast,  Santa Maria to San Diego normal (63hi/40lo) temps are forecast through December with possible mild Rain events periodically scattered throughout the month. The desert will be near normal (69hi/38-44lo) this week,  dropping below normal next week before returning to normal for Christmas week. Rain becomes a possibility for the desert starting 12/29. Central Florida berry growing region is expected to have Normal weather (74hi/53lo) with an occasional thunder storm the next couple weeks before falling below normal but dry for Christmas week.

Transportation rates have been edging down with favorable conditions the past few weeks. Trucks have been easily making arrivals and often arriving too early with no weather impeding their travel east.  Stronger Holiday business could steady rates but plan ahead to get the best value and service available.

LETTUCE- Yuma production continues  to run 1 to 2 weeks ahead of schedule .  Strong supplies have led to a very weak market. Some shippers are trying to hold on and harvest EVERYTHING but the better quality is coming from shippers jumping ahead before the lettuce over matures. Monitoring weights is the best indicator of quality.  Being ahead of schedule will eventually lead to tighter supplies once the weather cools off which could possibly happen by the middle of next week.

LEAF LETTUCE- Good supplies of all leaf will continue to saturate the market.  Quality is very good even Romaine hearts are starting to see a more traditional bleached color. Ideal temps should keep quality high with no effects  of freeze damage forecast until well after the New Year.

BROCCOLI- The market is heavily saturated with supplies coming from all growing districts. There is a WIDE range in quality between the coast and the desert.  Last weeks rains on the coast caused sporadic defects including water spotting and pin rot. There are volume deals available but not all deals are good  Values .

CAULIFLOWER- The  market is  continuing to react downward as production in the desert is coming on strong. Demand is  likely to pick up next week and could stabilize the market especially with colder weather.  Quality has been excellent other than some bruising issues due to product harvested during the rain last weekend.


CELERY- Due to reduced acreage the celery market is being able to withstand an industry wide glut of produce. Larger sizes and overall volume should start to peak heading into Holiday demand period.  Quality has been very nice with larger sizes becoming more prevalent.  Limited quantities being grown in the desert continue to result in a wide ranging market due to the fact most celery is transferred to Yuma for consolidation. The best values will continue to come from Oxnard.

ASPARAGUS- Market continues to be  active with limited supplies coming in from Mexico and Peru.  Increased shipments should help supplies but strong Holiday demand will keep pressure on the market to remain high.

GREEN ONION- Good supplies are forecast through December but traditionally supplies become limited during the Holidays due to labor and logistical issues out of Mexico. Good values currently on smaller sizes and Iceless packs  which have an extended shelf life due to the breathable film.

CARROTS- Production is  back on track after a few slight weather related delays .  The market is steady with good  demand which will continue through the Holidays.

BRUSSELS SPROUT- Supplies continue to be strong with the exception of heavy rains last weekend quality has been excellent . There will be occasional spotting issues from the rains but quality should rebound quickly in time for the Holiday demand. Take advantage of good promotional pricing for the Holidays.

CITRUS- Navel production continues with good  volume and improving flavor and sizing profiles. Steady increase in production will translate to better values as the season progresses.

STRAWBERRIES- With Oxnard  production disrupted due to recent rains the market has been exceptionally strong with a seasonal low in volume due to limited starts in Mexico and Florida. The good news is production is currently at the bottom and has no where to go but up. Although availability may increase in the coming weeks  prices look to stay strong through the Holiday.  Receivers have had to alter their specs  in order to get fruit through Quality Assurance. Bruising , inconsistent color and occasional soft rot are the issues currently. Sizing as well as quality should start to improve daily . Raspberry production was also setback but should improve going forward. Blackberries primarily from Mexico continue offer a good value.

SPRING BREAK

With  Spring Break finishing up it time to get back to workMost veg items have finally transitioned back to the California Coast. Strawberries are in full bloom  and  Spring veg items are right around the corner. There are plenty of items available and quality is improving everyday. 

Weather forecast for The West is predicted  to be near normal temperatures withonly occasional light precipitation the next 2-3 weeks. California Coast norms67/44-48 .   The Inland Valley norms 72-74/45 and The Desert  norms 86/52

Transportation rates held steady  last week but could ease slightly  this coming week before the inflated Summer rates start to escalate at the end of the month.Transition into new growing areas increasing the number of stops continues to add cost.  Plan ahead for best value and service. 

****WARNING**** Extended below freezing temperatures have resulted in blister, peel and discoloration issues on most vegetable commodities along with occasional decay.(Last Reported Issues) 


CELERY- The celery market  adjusted as transition back to Oxnard being the dominant production areaOnce Mexico finish up supplies will moderate and the market will firm. Quality is improving daily. Seeders are expected to become an issue which will reduce the overall volume especially larger sizes.

STRAWBERRIESSouthern California Coast production is in full swing. The fruit is firm, with good size (15-17) with an occasional white shoulder and bruising. Santa Maria production continues to increase. Watsonville/ Salinas has just started to offer fruit that will travel. The market continues to be saturated. Most shippers areputting together as many promotions  as possible to keep up with the heavy volume from all three districts.  Good supplies of stemsare also available.  Raspberries continue to be in short supply although production and quality will increase as the weather warms. Blackberries supplies and quality continue to decline with most fruit being shipped to close in markets.

LETTUCE- Production continues from both Yuma and the transitionalgrowing areas in California Central Valley with Salinas expected to start by the end of the week.  Size and weights are improving.Misshapen heads along with blister and peel continue to be present but are improving daily
Quality will need to be closely monitored as to which area has the best. All three districts will have their own separate issues.
  Moderate temperatures forecast in the desert will allow some shippers to continue production in Yuma until theytransition to Salinas sometime next week. Seasonal insect pressure in the Central Valley has begun to show up in Huron and may present a significant problem next week. Once the desert finishes uplook for the market to rebound but in the mean time take advantage of the available deals. 

LEAF LETTUCE-   Romaine quality has improved which has increased supplies although blister, peel and discoloration are still present but improving daily and should not be an issue by midweek. Insect pressure in Huron could especially affect Hearts.  Salinas is expected to begin production slowly next week before fully transitioning the following week. Supplies will moderate and the market is expected to strengthen as Huron finishes by the middle of the month


CITRUS- Navel production continues with good volume and goodflavor and sizing profiles. Packout is heaviest towards fancy but there continues to be deals available on smaller and choice packs.  Steady increase in production has translated to good values on all packs

CAULIFLOWER-  Production has started to increase in Salinas and Santa Maria Valley as production has ended for most shippers in the desert leading to a slight decrease in supplies. The market  ended the week firm but could ease slightly next week as production picks up in the North although the market is not expected to adjust significantly until next weekend. Quality has mostly been good with occasional spotting on arrivals.

BROCCOLIProduction has shifted fully to Salinas and Santa Maria.Salinas quality is still fair and not allowing for normal crown production leading to a firmer market  mostly on crowns. Santa Maria quality has been significantly better but overall volume has been slow coming. Production will pick up this week especiallycrowns and the market will adjust accordingly. 

ASPARAGUSProduction from Mexico has peaked as Salinas andStockton has begun to pick up . Quality from Mexico is starting todecline as domestic production has improved. The market continues to be weak with the overlap of growing areas but Mexico production is expected to drop off by the end of next week which will lead to the market firming significantly. 

GRAPES-   Shipments are steady this week from Chile with better sizing expected especially the Reds although there continues to be a wide range in quality and sizing with significant discounts available on off quality packs. Green varietals as well as  Globes continue to see increases in supplies and the market adjusting based on quality but Reds should remain steady or even strengthen for the best quality.

CARROTS Carrot production has been steady but with slightlysmaller sizing.  The market is firm with steady demand.

ARTICHOKES- Artichokes production is peaking especially the preferred Green Globe variety in Castroville. Additional globevarieties are also available. Most shippers have strong promotionscurrently and pricing reflects . Quality is excellent. Sizing is peaking on large sizes currently and will transition to the medium 24-30count by mid April with small sizes available by the end of the month. 

NEW YEARS RESOLUTIONS

Weather continues to be the story across the country with mild sunny days out West and severe cold in the Northeast. Now that the Holidays have past most production, shipping and transportation activities will get back on schedule.

Normal temps for the West Coast the past week are now forecast to continue for the next couple weeks with only a minor disturbance for the end of the week.  Slight frost in the morning with abundant sunshine has been the norm. Ground temps are still slightly below necessary levels for normal growth.

Normal temperatures for the Coastal areas 63 hi : 39 low    Central Valley 53:38  Desert/Mexico 71:37.

Transportation rates spiked during the Holidays but should ease as more trucks get back into circulation.  Although tighter regulations will continue to have rates elevated from previous years. Teams continue to remain in high demand with the increased regulations.  Plan ahead for best value and service.

Lettuce – Heavy shipments continue early this week but continued lettuce ice delays have kept supplies from completely saturating the market along with a reduced labor force.  The market has been mostly weak with few promotions and Quality slowing sales with signs of blister, peel and discoloration for the next couple weeks.

Leaf Lettuce – Light Frost also has slowed production of most leaf items slightly but a return of a full labor force after the Holidays will help shippers cover more ground even if further frost delays continue. Blistering and peel will be the norm for most shipments for the next few weeks. Green and Red leaf supplies and quality are also being affected by the previous freezing temperatures but should rebound quicker than Romaine.

Asparagus- Production from Coastal Mexico and Peru continues to be light to moderate. Increased production was forecast to begin in the West Coast as soon as ground temps get above necessary levels.

Carrots- Sizing has improved but good demand has kept the market active.  Better sizing is expected as ground temps  improve.

Broccoli-   Broccoli production has improved but demand is still soft.  Quality should start to improve especially in the desert locations.  The market will likely remain soft until further promotions are put in place to help jump start demand.

Cauliflower- The market softened last week but looks to gain strength this week with better demand  and lighter supplies as Yuma and Santa Maria are the only production areas available. Quality has been ok but should start improving.

Celery- Production continues mainly from Santa Maria and Oxnard but a few shippers have plantings in Mexico and or Yuma which allows them to avoid transfer costs  of moving product from cooler to cooler.  Quality has been fair out of Santa Maria with significant blister and peeling. The market has been much softer in Oxnard and Santa Maria mainly because of quality but also convenience. Pricing in Yuma will continue to be elevated as most celery is transferred for mixer business.

Bell Peppers- Production from Mexico has been steady but with good demand to match especially the Reds and Yellows. Quality has generally been very nice.

Berries- Production in Oxnard have been limited due to previous freezing temps but new crop production has started to increase with warmer temperatures.  Previously the only fruit with sufficient quality to ship East was from Mexico/Texas and Florida but some weather issues have stalled production and strengthened the market.  Supplies will take at least another week to get back to sufficient levels.  Light supplies of Raspberries will continue with increased pricing but Blackberries will continue to be available.

Citrus – Oranges California Navel shipments have been good with very good sizing and flavor profiles. Lemon production amp; quality had been improving from Coachella and Coastal valley although the recent freeze has reduced the quality and overall available yields.  Look for the market to continue to be strong.

_________________

Tim  Tomasello

SUMMER REPRIEVE

With the  weather throughout most of the  country and depressed  markets most of the Summer there hasn’t been much to get excited about.  But with Back to School activity, Holiday ( Labor Day) Promotions , Cooler weather forecast and increasingly active markets it looks like customers  and suppliers  are both getting a  Summer reprieve. All this during The Dog Days of Summer. This  may be the beginning of a  good run for all produce items . Or it could fizzle by the next edition of this  newsletter.  It’s  really up to the store merchandisers and whether they continue to promote ALL fruits and vegetables.

After a  short warming period,  Long range weather shows  West Coast cooling to near normal with highs in the mid 60’s to mid 80’s but continued  above normal temperatures for the inland valley’s and  deserts. The  rest of the country finally gets a reprieve from the Hot , Dry weather with an extended forecast of seasonal precipitation and  below normal temperatures.

Freight rates have adjusted and for now are holding steady for most of the country. Preferred rates are still available for mid week, advanced notice loading. Climbing diesel prices, especially on West Coast may affect rates in the short term but with more equipment available heading into the Fall  rates  should start to ease.

 

LETTUCE- Production continues to be steady  with good demand. Local production continues to be limited.  Quality is ranging from ok to good in Salinas with occasional mildew and fringe burn.   Weights have been mostly in the mid 40′s.  Market appears to be stable with potential upside due to limited local production.

 

BROCCOLI–Market continues to show some upside especially for the next 10 days with most  demand coming from the Midwest and West Coast with continued sporadic contribution from the  East . Production coming out of Salinas and Santa Maria with quality continuing to be excellent . Most volume discounts  will originate from Santa Maria.

 

CAULIFLOWER– A recent surge in production has market adjusting  with a wide range in quotes.  Production  should stabilize by mid week leaving fewer 9’s  available and erratic supplies of 12’s . Some customers are taking  advantage of the deals which will lead to stabilizing the overall market.  Local production should cap any extreme upside.  Quality continues to be good with occasional black spotting reported.

 

LEAF ITEMS–    Production continues to be moderate and demand has been very good. Markets will continue to see surges of demand even with East Coast quality improved but still fair.   Quality issues also in California have limited volume and have kept markets  active.  Romaine Hearts continue to be strong everywhere while carton Romaine is not far behind.  Continued fringe burn and now  internal burn issues are widespread.  You may even see demand for carton Romaine surpass  Hearts due to shippers actively “stripping” down problem leaves  from their carton Romaine.  


BRUSSELS SPROUTS- Production out of Mexico is winding down with some worm damage being reported. While production has increased out of Central California with an array of sizes from  small to  Jumbo’s .  With unsettled quality the market has dropped considerably.  Most shippers  are trying to find the appropriate level to get the  market jump started.  Once quality returns most retailers will jump back in for the nouveau  veg item and the market will stabilize.


CELERY– Production has leveled and the market seems to have settled.  Quality from Michigan  and subsequent demand from the  East will dictate market direction . Currently quality from Michigan is  reported as fair at best but improving.  Quality on California celery continues to be good with few quality issues to report. Similar to Cauliflower look for a narrowing in market prices with possible upside.


STRAWBERRIES–   Slowing Summer production and smaller fruit has limited  production causing an increasingly active market and higher prices .  Quality ranges from fair to good with ALL fruit showing some signs of bruising  and fair quality showing some decay at shipping point.  Even with the best, expect some bruising on arrival.  Demand continues to be  strong and shippers  are limiting shipments to their best customers with fewest problems.    Raspberry amp; Blackberry production also peaked from Salinas/ Santa Maria, with a wide range in quality. Most production being shipped to nearby markets. Quality won’t likely improve until the Fall crop starts around the first week of September.

ASPARAGUS – With minimal production from  Mexico and sporadic shipments from Peru supplies are limited and the  market is substantially higher than the previous week.  Quality has been good although occasional aging issues  due to the  distribution cycle from  East Coast to West Coast BACK to East Coast.  

ARTICHOKES- Lighter Summer supplies have led to a boost in the market on all sizes.  Quality has been excellent. Market should  remain  active for the  duration of the month.

WESTSIDE MELONS-Cantaloupe production has peaked from the Westside  with Honeydews  starting to increase volume. Most shippers having taken on a considerable amount of promotions  between now and the  Labor Day Holiday  which will result in an active market and higher pricing.

HOLIDAY SCHEDULE

The Holiday veggy shopping season has gotten off to a good start with good supplies of most Holiday items. That could  change as we enter into a seasonally heavy demand period for snacking fruits and vegetables.  With office, New Years and Super Bowl parties not to mention those annual dieters , fruits and veggies will command more attention. Warm weather on the West Coast has provided an abundant supply of produce the past few weeks. But now the weather has started to cool and most commodities will start to get back on schedule. Lighter supplies and possible higher prices are expected on some  items  while providing opportunities for promoting  other commodities.

Weather for most of the West Coast growing regions has started to cool especially the night time low temps. Along the Coast,  Santa Maria to San Diego will be slightly below normal (63hi/39-42lo) this week before dropping 5-8 degrees next week with possible scattered showers throughout the week. Temps are forecast to remain below normal through the first week of January. The Desert and Central Mexico will be near normal (68hi/38-40lo) this week,  dropping below normal next week with possible freeze for  Christmas week. Rain becomes a possibility for the desert starting 12/29.  Central Florida berry growing region is expected to have Normal weather (73hi/52lo)  other than one strong cold front expected to bring significant rain followed by cool temps this weekend otherwise an occasional thunder storm  and near normal the next couple weeks.

Stronger Holiday business provided the demand for Transportation rates to stay steady but with lighter demand and supplies out west rates should continue to roll back but plan ahead to get the best value and service available.

LETTUCE- Production has peaked as the weather has been ideal . Slightly cooler weather will steady production and eventually lead to lighter supplies as cold weather will allow shippers the flexibility to hold lettuce a few extra days before harvest if needed. Shippers will also be quick to raise prices to ensure covering contracts. Quality has been very nice on lettuce harvested ahead of schedule. Some quality issues were reported on lettuce harvested over mature..

LEAF LETTUCE- Good supplies of all leaf will continue to saturate the market.  Quality is very good from all desert districts. Possible frost is expected next week would could start the cycle of blister and peel although the effects won’t be seen for a couple weeks after the first frost. Continue to promote with confidence.

BROCCOLI- Cooler weather along the coast and in the Central Valley over the weekend has led to lighter supplies.  Combined with Holiday demand the market has reacted upward. There will still be supplies coming from all growing districts which will keep prices from getting out of control but as long as cool , unsettled weather pattern is predominant then the market will continue to have upside. The quality from most growing areas is comparable but some signs of pin rot are still showing up on Salinas broccoli.  There are volume deals available but not as widespread as last week.

CAULIFLOWER- The  market has reacted to a week of strong demand and cooler weather along the coast. There will be available supplies early this week but may tighten with continued strong Holiday demand and cooler weather.   Quality has been excellent.

GREEN ONION- Supplies have been abundant but with good demand. Traditionally supplies become limited during the Holidays due to labor and logistical issues out of Mexico. The market has already reacted anticipating lighter supplies  and has possible upside through the New Year. Good values continue to be on smaller sizes and Iceless packs  which have an extended shelf life due to the breathable film.

CARROTS- Carrot production has been steady but could start to slow with seasonally cold weather.  The market is steady with possible upside with good  demand which will continue through the heavy Holiday promotional period.
CELERY- The celery market continues to see strength as good demand and reduced acreage combine to keep market active. Quality has been very nice with larger sizes becoming more prevalent.  Limited quantities being grown in the desert continue to result in a wide ranging market due to the fact most celery is transferred to Yuma for consolidation. The best values will continue to come from Oxnard.

ASPARAGUS- Market continues to be  active with limited supplies coming in from Mexico and Peru.  Increased shipments should help supplies but strong Holiday demand will keep pressure on the market to remain high.

BRUSSELS SPROUT- Supplies continue to be strong with good demand. Take advantage of good promotional pricing through next month.

CITRUS- Navel production continues with good  volume and improving flavor and sizing profiles. Steady increase in production will translate to better values as the season progresses.

STRAWBERRIES- Continued scattered showers through most growing areas have kept an already tight supply even tighter.   With Oxnard  production disrupted due to previous rains and now cooler weather the market has been exceptionally strong with a seasonal low in volume due to limited starts in Mexico and Florida. The good news is production in Mexico and Florida are expected to increase throughout the week BUT may get disrupted again by more unsettled weather.  Either way the market has likely peaked and available supplies will again be available soon. Continue to bring in minimum quantities until consistent quality can be seen. Bruising , inconsistent color and occasional soft rot are the issues currently. Raspberry production  should also improve going forward. Blackberries primarily from Mexico continue offer a good value.

TAX "QUOTES"


“In this world nothing can be said to be certain, except death and taxes.”
Benjamin Franklin


“For a nation to try to tax itself into prosperity is like a man standing in a bucket and trying to lift himself up by the handle.”–Winston Churchill

“You don’t pay taxes – They take taxes” Chris Rock

“The only thing worse than paying taxes is not paying taxes” 
Lord Thomas Dewar

Weather forecast for The West continues to have mild conditions other than the occasional wind brought on by offsetting Hi and Lo pressure systems. This seasonal occurrence will keep temperatures  near normal next week before rising slightly above normal the following week throughout the state California Coast norms 67/44-50 .   The Inland Valley norms 75/45 and The Desert  norms 88/53

Transportation rates held steady  this past week and appear to be holding firm into next weekTransition back to to the California Coast should help logistics but increased demand from Strawberries and Spring Veg will keep pressure on rates to maintain .  Plan ahead for best value and service. 



CELERY- The celery market  continues to produce predominantly large sizes although that will begin to change next week with seeders  expected to become an issue which will reduce the overall volume especially larger sizes.

STRAWBERRIES- Production continues from all three districts, Watsonville, Santa Maria and Oxnard. Some shippers especially in Oxnard have had a difficult time keeping up with production leading to some softness and arrival issues. The poor market and lack of sufficient labor has led to many shippers getting behind and then having to divert fruit to the freezers to keep up withproduction. Santa Maria currently has the best quality followed by Watsonville/Salinas. The market continues to be saturated but better fruit is being priced at a premium. Most shippers continue to put  together promotions to keep up with the heavy volume from all three districts.  Good supplies of stems are also available. 
 
Raspberries continue to be in short supply although production and quality will increase as the weather warms.  Blackberries supplies are improving but quality has kept most fruit close to market

LETTUCE- Production has finished in the desert and is currently nearing the transition to Salinas.  Huron is still the primary loading location through earlynext week. Salinas shippers started the past few days with quality similar to Huron but with more misshapened heads. Quality in all areas has issues , mostly with weak tip but will improve as growers get into fields that weren’t affected by the late Winter weather.  The market will firm as fewer districts will be in play. Also affecting supplies will be the lack of sufficient labor needed to harvest.  

LEAF LETTUCE-   Romaine quality has improved which has increasedsupplies. Yuma, Huron and now Salinas are all in production. Green and Red leaf should fully transition to Salinas sooner and supplies will moderate and the market is expected to strengthen as Huron finishes by the end of next week


CITRUS- Navel production continues with good volume and good flavor and sizing profiles. Packout is heaviest towards fancy but there continues to be deals available on smaller and choice packs.  Steady increase in productionhas translated to good values on all packs

CAULIFLOWER-  Production continues to stall in Salinas and Santa MariaValley as production has ended in the desert leading to a slight decrease insupplies. The market  ended this past week firm but could ease slightly next week as production picks up in the North although the market is not expected to adjust significantly until late next week at the earliest. Quality has mostly been good with occasional spotting on arrivals.

BROCCOLIProduction has shifted fully to Salinas and Santa Maria.  Santa Maria quality has been better but  Salinas is improving daily and allowing production of all packs. Look for an extended period of heavy volume andgood promotional supplies. 

ASPARAGUSProduction from Central Mexico will finish next week leavingas Salinas and Stockton as the primary production area until the coastal Baja region of Mexico starts next monthThe market is strengthening and will continue to firm significantly with fewer supplies available. 

GRAPES-  Shipments are expected to gap next week with the labor issues in ChileThe market is expected to rise on all varietals especially the green.Quality has been very inconsistent  but should improve once productionimproves.

CARROTS Carrot production has been steady but with slightly smaller sizing.  The market is firm with steady demand.

ARTICHOKES- Artichokes production is peaking especially the preferred Green Globe variety in Castroville. Additional globe varieties are alsoavailable. A few shippers are still actively pursuing promotions and lowerpricing reflects. Quality is excellent. Sizing is peaking on large sizes and will transition to the medium 24-30 count next week with an increasing amount of the usually limited quantities of small sizes.

CHERRIES California Cherry production is on schedule for an early May start with light availability in a couple weeks.  Promotional volume will be available by mid May through the first week of June. Schedule promotions now while supplies last.

SUPER BOWL

Weather continues to be the story across the country with mild sunny days out West and severe cold in the Northeast. Lack of demand and continued steady production have made for depressed markets.

Above normal temps on the West Coast and Desert have warmed soil temps to necessary levels for growth even though daily low temperatures have been slightly below normal. No change in the forecast is expected for another week especially in the Desert where dry warm conditions will continue.

Normal temperatures for the Coastal areas 63 hi : 40 low    Central Valley 57:38  Desert/Mexico 73:39.

Transportation rates eased only slightly as more trucks got back into circulation, although tighter regulations have continued with elevated rates from previous years. Teams continue to remain in high demand with the increased regulations.  Plan ahead for the best value and service.

Lettuce – Heavy shipments continue early this week with most shippers leaving acreage untouched.  Quality is much improved with most frost issues only minor. Many fields are as much as two weeks ahead of schedule with most shippers cautious about giving aggressive promotional pricing in fear of weather changing and quickly reacting markets.

Leaf Lettuce – Similar to Iceberg, Mix lettuce supplies have advanced two weeks ahead of schedule and fortunately most of the blister and peel caused by the frost have been reduced by the rapid growth. Green and Red leaf supplies and quality are also improving daily.
Asparagus- Production from Mexico is improving daily with most shippers converting to 28lb containers. Some shipments have even begun from the Salinas Valley. Promotional pricing is currently available.

Carrots- Sizing has improved but good demand has kept the market active.  Better sizing is expected as ground temps improve.
Broccoli-   Broccoli production continues to be good from most growing areas including Mexico. Supplies will continue to be plentiful until cooler weather arrives. With production up to two weeks ahead of schedule any change in weather will tighten supplies rapidly but no weather is currently forecast.

Cauliflower- The market has maintained adequate levels with moderate demand.  Historically supplies escalate early February.  This year should be no different with increasing production forecast for next week.

Celery- Production continues mainly from Santa Maria and Oxnard, Mexico and Yuma. It appears more shippers have increased plantings near Yuma and combined with above normal temps supplies have flooded the market.   Quality has been improving from all locations. The market has been soft in all locations.

Bell Peppers- Production from Mexico has been increasing but with good demand from all areas of the country especially Reds and Yellows. Quality has generally been very nice.

Berries- Production from all locations has been limited but new crop production has started to increase with warmer temperatures in Oxnard and Mexico. Florida has dodged through cold and rain and should start to see increase production as Valentine Day approaches.  Once the holiday passes the market should ease significantly barring any additional weather issues.  Raspberries production has been limited with increased pricing but Blackberries supplies should start to increase mainly from Mexico by the end of the week.

Citrus – Oranges California Navel shipments have been reduced with recent assessment of the December freeze damage.  Higher prices the past few weeks will continue with limited volume on smaller sizes. Lemon production amp; quality had been improving from Coachella and Coastal valley although the December freeze has reduced the quality and overall available yields as well.  Look for the market to continue to be strong.

FALL IS NEAR

As we approach the end of August dog days, we start looking towards Labor Day activity. People celebrating the end of summer, kids returning to the classroom, and the start of football season. This means more parties, BBQs and back to school lunches.  It also starts the end of local growing regions and people all over the country will again start looking to the west for their produce needs.  This is the time to lock in those ads and prepare for stronger business.

There have been a few initial recalls in the news lately, but are not having the impact they once had 4 or 5 years ago. Consumers are showing less overall concern and recalls reflect closer monitoring and better quality control. Shippers are doing a good job being proactive when any issues arise.

Long range weather in the Salinas Valley shows a consistent 68-72 degree range; perfect growing temperatures.  Central valley weather will be around 100 degrees, typical for this time of year.

Truck rates continue to settle. There are more trucks available and looking for loads, so we should see the market ease up over the next week, maybe bend a few hundred dollars, but no significant drop because fuel prices have once again spiked over the past 2 weeks.

LETTUCE- Shippers have been hopeful for better markets, but so far things have not responded the way they wanted.  Demand is still off, keeping the market at bay.  They are hoping the romaine shortage will funnel more customers to iceberg, but so far this has not been the case.  Quality is nice, good weights; mild temperatures have produced some nice heads.

BROCCOLI–Quality continues to be excellent.   Market has held steady with production coming out of Salinas and Santa Maria. The market could improve towards the latter end of the week as more demand shifts west.  Don’t hesitate to grab a few extra cases early; things could improve. Still, there is still plenty of local broccoli, especially in the east.

CAULIFLOWER– plentiful supplies currently, shippers are looking to move. The market is reflecting this, and coolers are full.  Run offers by us.  Quality is nice, very few problems to speak of.  Come and get it.

LEAF ITEMS–   Romaine has been tight over the past week.  This has affected the romaine heart supply and market, as well. Supply on green and red leaf is not keeping up with demand and markets are stronger here, too.  Heat waves put many local growing areas out of commission and more pressure is being put on the west.  Quality is generally good, some fringe burn from a windier than normal summer but the biggest issue currently is supply.

CELERY– This market is getting stronger.  Michigan supplies are dwindling, putting more pressure on Salinas and Santa Maria.  Quality and sizing is nice, good strong stalks with good color.  Supplies will be light for at least another month and then Oxnard will start up.

STRAWBERRIES–   Still plenty of quality issues. Most shippers are hesitant to go east with their fruit because they are just not making arrivals.  Driscoll are the only berries that are making consistent arrivals, but they are making us pay dearly for that luxury, charging a premium of $4-$5 more than other shippers.  Their quality isn’t all that much better, its just that it says “DRISCOLL” on the carton. Overall, plenty of bruising on berries, completely normal for this time of year and industry wide. Expect arrivals to be 20-30% worth of defects.

Produce West

www.producewest.com

MERRY CHRISTMAS TO ALL

We all survived the end of civilization and weather around the country is reminding us that now we can get on with the official start of Winter. Even though Mr Snow Miser is touring across the country his brother (Yes, you know ) is trying to hold onto his territory in the Southwest deserts, where most of our Winter vegetables are grown. In the meantime Hopefully we all get the opportunity to enjoy time with friends and family during the Holidays.

Weather for most of the West Coast growing regions has started to cool with the first frost of the season hitting the desert  yesterday.  Cold, dry weather along the Coast,  Santa Maria to San Diego will  begin to see rain in the forecast through Christmas before turning below normal again for an extended period. Normals for the coast range 63-65hi/38-44lo. The desert should see a similar pattern of normal temperatures (normal 68-70/38-42lo) but without any significant precipitation next week before falling 5-10 degrees by next weekend. Soil temperatures are also starting to drop below the range where normal growth occurs. Central Florida berry growing region is expected to have Normal weather (72hi/50lo)  with occasional thunder showers the next couple weeks.

Stronger Holiday business provided the demand for Transportation rates to stay steady but with lighter demand and supplies out west rates should continue to roll back. With the weather in the Midwest and now the East in decline and limited Holiday loading schedules be sure to plan ahead to get the best value and service available.

BROCCOLI- Cooler weather along the coast and in the Central Valley and now in the desert will continue to have an effect on supplies.  There will still be supplies coming from all growing districts but with much of the crop ahead of schedule and unsettled weather pattern  the market will continue to have upside. The quality from most growing areas is comparable but some signs of pin rot are still showing up on Salinas broccoli and occasionally in Santa Maria as well.  There are volume deals available but not as widespread as last week and will likely further tighten next week.

CAULIFLOWER- The market eased off it’s Holiday high but similar to broccoli look for the market to strengthen next week with cooler weather . There are fewer growing districts than broccoli so the market will be more elastic .

GREEN ONION- Supplies have been limited mainly due to labor in Mexico. Starting with light rain last week and now continuing with Holidays there is a lack of labor available needed to harvest the Green Onions. Cooler weather will assist in being able to hold the product in the field until sufficient labor returns BUT traditionally not until AFTER New Years.

CARROTS- Carrot production has been steady but could start to slow with seasonally coldweather.  The market is steady locally but an influx in bulk supplies from Mexico have deals on bulk packs. Good demand  through the heavy Holiday promotional period should help maintain pricing especially for the retail packs.

LETTUCEProduction continues to be heavy with good quality. The cooler weather will eventually have an impact but likely not until the end of next week. Quality has been very nice on lettuce harvested ahead of schedule. Some quality issues continue to be reported on  lettuce harvested over mature mainly over sizing,  bottom rot and discoloration. Continue to monitor weights as the best guide to quality.


LEAF LETTUCE
Good supplies of all leaf  continue to saturate the market.  Quality is very good from all desert districts although recent isolated frost will start to have an impact on quality starting with blister and eventually leading to peel and discoloration.The effects won’t be seen for another week or two but may persist as cold weather dictatesLook for the market to get more active by the weekend on product NOT affected by frost.

CELERY
- The celery market continues to see strength as good demand and reduced acreage combine to keep market active. Quality has been very nice with larger sizes becoming more prevalent.  Limited quantities being grown in the desert continue to result in a wide ranging market due to the fact most celery is transferred to Yuma for consolidation. The best values will continue to come from Oxnard.

ASPARAGUS- Market continues to be  active with limited supplies coming in from Mexico and Peru.  Increased shipments should help supplies but strong Holiday demand will keep pressure on the market to remain high.

BRUSSELS SPROUT- Supplies continue to be strong with good demand. Take advantage of good promotional pricing through next month.

CITRUS- Navel production continues with good  volume and improving flavor and sizing profiles. Steady increase in production will translate to better values as the season progresses.

 STRAWBERRIES- Production is finally starting to increase mainly from Mexico and Florida. Coastal California production is still very limited with quality not suitable to ship East.  The market has begun to adjust and will continue to adjust until promotions start to get consumer demand peaking once again. Quality from Florida and Mexico is improving daily and shippers are optimistic quality will be sufficient for promotions. Raspberry production  has stalled with most production out West and the market is very active on limited supply. Blackberries primarily from Mexico continue offer a good value.

And TO ALL A GOOD NIGHT !

BRING IT ON

There is  no shortage of items to choose from this time of year. Most Veg commodities are in full production and Spring Veg is starting to increase as well. Add in all the Fruit categories either peaking or just getting underway and the promotional opportunities are endless.

Weather forecast for The West calls for mostly sunny and warm throughout the state.Temperatures are expected to be near normal for the next 3 weeks. Only the desert is expected to have above normal temps. CaliforniaCoastnorms 68/46-50 . TheSouthernInland Valleynorms 79/52 and The Desert  norms 92/58.

Transportation rates rose slightly throughout the week and are expected to continueheading higher into next week. Limited trucks due to Holidays and increased fruit has kept rates firm. Look for rates to continue to climb as we approach the Summer season.  Plan ahead for best value and service.

CELERY-  Seeders continue to drive the market with reduced sizing and overall yields. Larger sizes will command a premium although the market on  all sizes has strengthened.  The quality issues are expected to continue for 3-4 weeks.

ASPARAGUS- Limited Production from Central Mexico has Salinas andStockton as the primary production areas until the coastal Baja region of Mexico starts next month. The market  strengthened  significantly and will continue to firm with fewer supplies available. Most shippers have started to pack exclusively 11lbs.  Promotional supplies are not expected to be available for the next month.

GRAPES-   Supplies of Reds are expected to improve but the Green varietals  continue to be limited.  Quality continues to be sporadic from the southern Chilean district. Production from Mexico will start later than normal but should have good supplies by late May.

LETTUCE-  Salinas production is starting to improve as well as quality which has led to a softening of the market. There continues to be wide ranging quality from shipper to shipper daily. Rib Blight, Blister and discoloration  continue to be present but lessening daily. Color and texture should start to improve next week .

LEAF LETTUCE-   Romaine  production continues to be heavy with wide range of quality. Blister and discoloration are still present. Green and Red leaf supplies have been sufficient with good quality. Continue to monitor qualityreports daily to ensure best possible arrivals.

CAULIFLOWER-  Production continues to stall in Salinas and Santa MariaValley. The market  ended this past week firm but could finally ease  next week as production picks up in the North . Quality has mostly been good with occasional spotting on arrivals.

BROCCOLI- Production has shifted fully to Salinas and Santa Maria. As Central Valley production has finished till the Fall and cooler than expected weather  tightened supplies and the market firmed.  Warmer weather next week should help bring on supplies and steady the market.  Quality has been mostly good.

BELL PEPPERS- Production has started in the California desert.  Greensizing will be heaviest to XLarge and Jumbo.  Production from Mexico will continue to decline. Red and Yellows are scheduled to start by late next week.

CITRUS- Navel production continues with good volume and goodflavor and sizing profiles. Packout is heaviest towards fancy, large sizes but there continues to be deals available on choice packs.  Production on Navels has peaked and a few shippers are ready to start Valencia’s.

STRAWBERRIES- Production continues from all three districts,Watsonville, Santa Maria and Oxnard. Quality has improved mostly in Watsonville with most Oxnard fruit being kept close to market and priced accordingly.  The market has steadied on  better quality fruit  and with significant demand  for Mother’s Day promotions  the market will continue to be firm throughout the week.  There are still good opportunities to promote through the month of May.  Good supplies of stems are alsoavailable.  Raspberries continue to be in short supply although production and quality will increase as the weather warms.  Blackberries supplies are improving as well as quality.

CARROTS-  Carrot production has been steady but with slightly smaller sizing.  The market is firm with steady demand.

ARTICHOKES- Artichokes production  has peaked especially the preferred Green Globe variety in Castroville. Additional globe varieties are still available.Most shippers continue to actively pursue promotions and lower pricingreflects. Quality is excellent. Sizing will start to peak on medium sizes and willeventually give way to the smaller sizes before overall production slows.

CHERRIES-  California Cherry production is on schedule for an early May start with light availability next week.  Promotional volume will be available in a couple weeks and should last through the first week of June . Good weather is anticipated to help provide a bumper crop. Schedule promotions now while supplies last.