| ****WARNING**** Seasonal cold temperatures have resulted in harvest delays due to ice. This will eventually lead to blister,peel and discoloration issues on most vegetable commodities especially leaf and lettuce.
As mentioned in previous “Trends”, weather is the driving force with the Western veg markets and this year is no exception. Two weeks of below normal temperatures with ice has slowed growth on ALL veg items. Budgeted supplies previously ahead of schedule created an initial excess early combined with labor shortages has turned potential “shortages” into “gaps” for many items . The icy temps are forecast to hang around for another week. In addition to the lack of supplies quality is taking a HUGE turn for the worse.**** WARNING**** BLISTER , PEEL amp; DISCOLORATION will be the norm with many commodities especially artichokes,romaine, leaf and lettuce but also celery, broccoli , green onions, etc… creating further “availability” issues as product arrives.Weather for most of the West Coast (norms: 62-65hi/38-45lo) has been below normal by 10-12 degrees with continuous icy conditions for the past 2 weeks. The forecast is to continue the below normal temps for another week bottoming out this weekend with season low temps before high pressure and warmer weather arrives next week. The deserts have had a similar pattern (norms:70hi/37-42lo) with 10-12 degrees below normal with morning icy conditions. ALL locations have had icy/frost with late harvest starting times which has begun the blister/peel cycle. Cold but dry weather is expected to last for another week bottoming out this weekend with season low temps but with a possible return to near normal temps by the middle of the month. Soil temperatures are at a season low, 6-12 degrees below the range needed for normal growth. It will take a week of above normal weather to get soil temps to rise. Central Florida and Mexico berry growing regions are expected to have above normal weather (72hi/50lo) with occasional isolated showers the next couple weeks. Transportation rates are expected to ease down the next couple weeks with lighter supplies and fewer shipments out west. Plan ahead to get the best value and service available. ****WARNING**** Seasonal cold temperatures have resulted in harvest delays due to ice. This will eventually lead to blister,peel and discoloration issues on most vegetable commodities especially leaf and lettuce.
CAULIFLOWER- With the cooler weather the cauliflower market has finally started to get active. Quality has mostly been good with some reports of mold spots and bruising. Most expect the market to peak for another couple weeks. ****WARNING****LETTUCE- Production has begun to slow and quality is starting to diminish. Bottom rot and now blister and peel issues will become prevalent , causing lighter color with discoloration on arrival . ALL shippers have contract clauses that prevent inspections to count blister as a scoreable defect although if serious enough decay will become an issue which is scoreable. The market will likely jump initially but if quality issues persist then sales will start to slow. Order minimum quantities until quality improves. ****WARNING****LEA ASPARAGUS- Market continues to be active with limited supplies coming in from Mexico and Peru. Increased shipments should help supplies but strong demand will keep pressure on the market to remain high. BRUSSELS SPROUT- Production from California has all but finished but Mexico production is well underway. Recent cold weather will slow production slightly and the market is likely to firm. Quality will be significantly better from Mexico.
CARROTS- Carrot production has been steady but starting to slow with seasonally cold weather. The market is steady locally but an influx in bulk supplies from Mexico have deals on bulk packs. Good demand through the heavy promotional period should help maintain pricing especially for the retail packs. CITRUS- Navel production continues with good volume and improving flavor and sizing profiles. Recent cold weather has yet to have an impact on either quality or production. Steady increase in production will translate to better values as the season progresses.
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MEMORIAL DAY
Weather in the West continues to be forecast for mostly mild temperatures but consistent windy conditions continue to plague the entire West Coast. Temperaturesalong the coast are expected to be near normal this week but jump above normal the following week. Longer term forecast calls for cooling with occasional thundershowers.The Desert and Central Valley have similar forecast with greater potential forthunderstorms early next week.. California Coast norms 69/49 . The Inland Valley norms 82-85/53-58 and The Desert norms 98/64.
LETTUCE- Salinas production is in full gear. Quality is good butcontinued gusty winds have caused some fringe and tipburn with occasional mildew. Supplies are expected to lessen slightly and the market could firmearly next month.
CITRUS- Navel production is winding down and most shippershave started to offer Valencia’s. Sizing profile should quickly improve whileflavor profile will take a few additional weeks.
ASPARAGUS- Limited Production continues from all regions Salinas, Stockton, Washington and Peru has kept market significantly active andelevated. Production areas in upper Midwest and Canada have been delayed by late Spring cold temperatures and will help keep the market strong heading into Summer.
LEAF LETTUCE- Romaine production continues to be heavy with mostly good quality although fringe and tipburn along with mildew have increased .Green and Red leaf supplies have been sufficient with a wide range in qualityas well.
CARROTS- Carrot production has been steady but with slightly smaller sizing. The market is firm with good demand.
BROCCOLI- Production has shifted fully to Salinas and Santa Maria. Quality has been good with production heaviest to crowns. Strong export demand continues to keep pressure on the market to remain active and limits the shippers ability to pack bunch broccoli. Supplies look to be steady for the next couple weeks.
CAULIFLOWER- Production has leveled and the market firmed. Salinasand Santa Maria Valley are in full production with excellent quality although continu
ed windy conditions have contributed to a few bruising anddiscoloration issues.
ARTICHOKES- Artichokes production on the preferred Green Globe variety has given way to other globe varieties and its’ predominant large sizingalthough light demand overall has kept prices low.
CHERRIES- California Cherry production is in full swing although cooler than expected temperatures have revised the outlook from a bumper crop to asufficient one. Bing production should begin to peak over the next couple weeks. Supplies will be available for the next few weeks before transitioning to the Northwest region.
BELL PEPPERS- Production in the California desert continues to produce excellent quality. Green sizing will be heaviest to XLarge and Jumbo. The market firmed up with additional East Coast demand but that looks to be easing as Eastern bells have started to rebound. Red and Yellowshave started with better volume and will improve daily. Look for additional supplies with the warm desert temperatures although the market may remain active if Eastern Bells continue to be limited.
CELERY- Seeder pressure continues to lessen resulting in better quality. Better supplies on larger sizes have now started to allow the market to ease. Higher freight rates have also contributed to lighten demand. Transition back to Salinas is expected to begin early June but will once again bring back quality issues which will likely limit availability and strengthen the market once again.
Transition in Full Swing
It’s that time of year again, product is moving north, with only bits and pieces still available in Yuma. Overall this transition has been smooth, although that all could change as rain is expected later this week. Precipitation is not expected to be extremely heavy but a few days of showers could lighten production and damper quality on most items. A cold snap is also expected to hit northern California which will slow development and cause gaps in harvesting. There may be benefits to this, sluggish markets have been the norm for the past few months and light supplies will improve market conditions. The east however is unfortunately still feeling effects of the hated arctic vortex so they are still buying light. Trucks are readily available in good supply, rates remain steady and consistent with previous weeks. Emissions laws and high fuel prices have resulted in 15% higher rates than this time last year.
LETTUCE – Huron volume began on a strong note, not because of more acreage planted but because demand has been sluggish. Nice weather over the past few weeks has produced some better than average product for Huron, quality issues have been minimal, limited to some misshapen heads and red ribbing. Some shippers are reporting they will be lighter next week, and if we get significant rain this market could turn around.
BROCCOLI – Market remains slightly firmer, with most production limited to Salinas and Santa Maria areas. This market could take off if there was more Eastern and Midwest demand, but so far sales remain sluggish. Quality is ok, some brown bead and branchy crowns reported. Easter ads are mostly locked up and availability should be consistent with last week. Some large Huron growers have opted out this season because of strict water regulations, which will put more pressure on coastal regions. If rain is heavy this weekend and east coast weather warms, we could see a better market later next week.
CAULIFLOWER –Currently not much change in the market. Fewer quality issues with west coast product than we had with late Yuma crop. Supplies are expected to decrease later this week, expect a slightly stronger market by the weekend. Quality will get better this week as Salinas progresses.
LEAF – Available in Huron, plenty of volume. Fringe burn has been reported but weights are good and overall appearance is above average for this time of year. Salinas has started with light numbers, mostly on romaine. Volume is increasing daily.
CELERY – Oxnard is in full production with good quality and consistency. Shippers are reporting more volume on large sizes, creating a 2-3 dollar difference in price on opposite sides of the size scale. Not much change expected here in the coming week.
BERRIES –
Strawberries – Most production is now on the west coast, with some remaining berries coming out of Mexico. Florida has mostly finished up and demand is stronger out west. Currently there are plenty of berries but demand should pick up for Easter and remain strong for the month of April. Quality has been nice with strong outer texture and deep green calyxes. Reports of white shouldering have been made, although complaints have been minimal. Supply is expected to increase but coming rains could slow production over the weekend causing a supply gap early next week. Salinas/Watsonville fruit is starting in light numbers.
Raspberries – Light volume in Oxnard and Mexico. Some soft fruit has kept many shippers from going east with product. Volume is expected to improve in the coming weeks.
Blackberries – Volume is expected to be substantially light through the month of May. Overall quality has been ok on arrivals, berries are holding up and plenty of sugar.
Blueberries – South American fruit is finishing up and product is now coming out of California and Mexico. Quality has been adequate, but the market will remain active until volume improves in California in the coming weeks.
ASPARAGUS — Much stronger market and expected to remain strong in the upcoming weeks. Mexico supply is diminishing with Salinas as central valley California tries to pick up the slack. Easter demand has caused a dramatic upswing in the market, and shipper are quoting extremely high lids for Easter ads. Supplies will continue to be tight through Easter and expect high prices in the weeks to come. Quality has been consistent with previous weeks.

ABUNDANT VEGETABLES
Supplies of Western veg have surged with annual increased Fall plantings based on the anticipation of increased demand from around the country. Although the Northeast and Canada have had severe weather this Summer they are currently experiencing ideal growing conditions. This may help stretch out the local growing season and delay demand out West causing a temporary excess supply situation on many core vegetable items . This is the ideal time to take advantage of some special deals being sporadically offered. Many are predicting a healthy Fall vegetable season once the homegrown season concludes.
Long range weather shows West Coast below normal this week with highs in the low 60′s to mid 70′s with night time temps in the low 50’s but warming 8-10 degrees through early next week. Inland Valley’s are predicted to be near normal. The desert has had near normal weather with highs in the mid 90’s California along with the rest of the country looks to get a taste of Fall by October 6th with temperatures starting to fall below normal . The Northeast could see low temps in the 30′s by the end of the month.
Truck availability remains good but fuel costs have kept rates elevated for this time of year. Most Independents and transportation brokers continue to solicit business which will eventually turn into better rates. Advance notice will help in getting best value available.
LETTUCE- Most shippers will start increasing their plantings to account for increased Fall demand. Yields will start to decline but overall production will continue to climb . Currently quality is good in Salinas with occasional mildew and fringe burn but seasonal discoloration issues (russett amp; pink rib) are starting to show on arrivals. Loading Fresh lettuce is extremely important especially this time of year. Weights are a good indication of the overall health of the lettuce. Usually you like to see weights in the low 40’s this time of year. Although the lettuce will be slightly softer it should have a better appearance and greater shelf life.
BROCCOLI- Supplies are increasing as Fall plantings are increased to meet demand but with plenty of homegrown product still available the market will be saturated for the next few weeks until supplies stabilize. Quality continues to be excellent. Volume deals are available.
CAULIFLOWER- Production continues to surge as Fall plantings have increased to offset lower yields and increased Fall demand . But similar to broccoli there continues to be plenty of production locally and the overall market has softened temp. Quality is mostly good with occasional mildew jacket. Once supplies stabilize look for market to firm back up by next week.
LEAF ITEMS- Romaine and Romaine Heart markets have peaked and lower pricing is available . Demand on green and red leaf has weakened along with Romaine . A wide range of quality is available and shopping for quality is a must.
CELERY- Production appears to be steady but improved quality from Michigan has weakened demand pressure for Salinas and Santa Maria resulting in the market being off slightly. Quality and sizing are nice, good strong stalks with good color. Production will continue to be steady from Salinas with most increases coming from Santa Maria and eventually Oxnard.
ASPARAGUS– Production from Mexico has leveled this week and demand has stayed strong with overall market improving daily. Quality is improving weekly and is comparable to imports from Peru.
GREEN ONION- Logistical issues have been resolved and production is on the rise. Markets have been reacting downward as supplies have outraced demand. Supplies of ALL sizes should continue to increase throughout the week and level off by next week. Quality has been inconsistent but should improve as supplies increase.
BRUSSELS SPROUTS- Production has be slow coming out of Central California and pricing has been steadily increasing. Increased supplies are expected but may not be enough to offset the strong Fall demand.
STRAWBERRIES- Fall production out of Santa Maria is starting to increase but the majority of fruit on the market is still from weakening Summer plants. Demand is very good for top quality fruit but most , if not all, fruit will have issues upon arrival . Continue to expect 20-25% bruising related issues on arrival. Cooler night should help firm fruit but the plants are starting to look tired and most shippers are hesitant to go east with their fruit . Oxnard will start in a couple weeks and help with available quality . Raspberry prices are slightly higher for the best quality labels. Limited production of Blackberries continues to be shipped almost exclusively to the West Coast. Driscoll will continue to be the preferred berry for the next month as F.O.B.’s are continuing to reflect wide pricing range due to quality.
GRAPES- The market on Green and Red grapes is stronger as most shippers are transitioning into their late season varieties. Quality continues to be excellent due to the ideal weather throughout the Summer season in the Central Valley.
Produce West
CAUTION AHEAD
****WARNING**** Seasonal cold temperatures have resulted in harvest delays due to ice. This will eventually lead to blister,peel and discoloration issues on most vegetable commodities especially leaf and lettuce.
For the past couple weeks most of California including the southwestern desert growing regions have experienced temperatures 8-12 degrees cooler than normal with continuous morning frost conditions. This weekend will culminate with some of the coldest temperatures this season. In some areas temperatures are expected to drop into the mid 20’s for morning lows. These temperatures have already had an effect on the markets and will continue to do so. Production not only is affected by slow growth but it is also diminished by quality issues created because of the icy conditions.******WARNING******Quality issues ranging from Blister, Peel, Discoloration , Fringe Burn amp; Decay will be present for the next month or longer if continued colder than normal weather persists.
Weather for most of the West Coast (norms: 62-65hi/38-45lo) continues with icy conditions. The forecast for this weekend is for even colder temperatures before returning to near normal next weekend. The deserts have had a similar pattern (norms:70hi/37-42lo) with 10-12 degrees below normal with morning icy conditions. Cold and possible windy conditions are expected to last for another week but bottoming out this weekend with season low temps. Warmer near normal temps are forecast to return by the end of next week. Soil temperatures are at a season low, 6-12 degrees below the range needed for normal growth and will continue to drop further this weekend. It will take a week of above normal weather to get soil temps to rise. Central Florida berry growing region is expected to have above normal weather (72hi/50lo) with occasional isolated showers for the next week before finally dropping below normal by the end of the month. Central Mexico looks to be near normal (67hi/43lo) for the balance of the month.
Transportation rates are expected to remain steady or ease down the next couple weeks with lighter supplies and fewer shipments out west. Plan ahead to get the best value and service available.
BROCCOLI- The market continues to climb with shipments at seasonal lows. Cooler weather along the coast and in the desert will continue to have an effect on supplies. Quality along the coast continues to be fair at best. There will be increasing supplies coming from alternate growing districts such as Nogales, Mexico but even those areas have to get through this weekends low temperatures before any increases will be seen. The market likely will peak early next week but supplies and quality are not supposed to be sufficient through the month of January.
CAULIFLOWER- The market has continued to rise with the cold weather slowing production daily. Historically supplies peak sharply the first week of February. If weather returns to normal late next week there will be a good chance that history will repeat. Quality has mostly been good with some reports of mold spots and bruising.
****WARNING****LETTUCE- Production has been slowed by cold temperatures along with quality issues arising from icy conditions. With this weekends big chill along with high winds quality is bound to suffer. Blister and peel with wind burn issues will become prevalent , causing lighter color with discoloration on arrival . ALL shippers have contract clauses that prevent inspections to count blister as a scoreable defect although if serious enough decay will become an issue which is scoreable. The market is likely to peak next week but insufficient supplies will keep market active through most of the month. Order minimum quantities until quality improves.
****WARNING****LEAF LETTUCE- Similar to Iceberg lettuce , quality will continue to suffer from blister, peel , fringe burn, discoloration and likely decay. Look for the market to continue to be active but shopping for the product least affected by the frost will be necessary. Some shippers try to strip all affected leaves before packing and some prefer to leave on a few “wrapper” leaves for protection. Either way there will be issues from pale heads highlighting discoloration issues or decay from the breakdown of damaged outer leaves.
ASPARAGUS- Market continues to be active with limited supplies coming in from Mexico and Peru. Strong demand will keep pressure on the market to remain high.
BRUSSELS SPROUT- Production from California has all but finished but Mexico production is well underway. Recent cold weather will slow production slightly and the market is likely to firm. Quality will be significantly better from Mexico.
GRAPES- Limited shipments from Chile and Peru have kept the market strong especially the Red varietals. Most vessels are sold before they hit port on either coast. Further affecting the market is a fruit fly threat with Chilean imports . Red globe and most Green varietals quality has been good with the best quality coming from Chile.
CARROTS
- Carrot production has been steady but starting to slow with seasonally cold weather. The market is steady locally but an influx in bulk supplies from Mexico have deals on bulk packs. Good demand through the heavy promotional period should help maintain pricing especially for the retail packs.CELERY- The celery market continues to see strength as good demand and reduced acreage combine to keep market active. Quality has been showing signs of frost damage of late and will continue to have varying degrees of issues depending on production location. Small sizes have become more prevalent due to colder weather and stripping of damaged outer stalks. Limited quantities being grown in the desert continue to result in a wide ranging market due to the fact most celery is transferred to Yuma for consolidation. The best values will continue to come from Oxnard.
CITRUS- Navel shippers are keeping an eye on the weekend weather reports. Until now the light to moderate ice conditions have had little effect on the citrus crop but this weekends severe ice may impact the Central Valley California citrus crop.
So far this season quality has been excellent with good volume and improving flavor and sizing profiles.
STRAWBERRIES- Production is increasing mainly from Mexico and Florida. Central Coast California production is still very limited with quality not suitable to ship East although better quality is expected from production areas on the Southern Coast within a couple weeks The market looks to be holding as supplies are sufficient and prices have dropped to promotable levels. Quality from Florida and Mexico is improving daily and shippers are optimistic quality will be sufficient for continued promotions. Raspberry production has stalled with most production out West and the market is very active on limited supply. Blackberries primarily from Mexico continue offer a good value.
PRODUCE WEST TRENDS
Weather in the West is forecast for mostly mild temperatures . Windy conditions that plagued the entire West Coast much of May seem to be settling. Temperatures along the coast are expected to be near normal the next couple weeks with an occasional spike on the weekend. The Desert and Central Valley are forecast for above normal temps for the next 10 days before returning to near normal with potential forthunderstorms . California Coast norms 69/50-52 . The Inland Valley norms 84-89/52-60 and The Desert norms 100/65.
LETTUCE- Production in Salinas is starting to transition to the northern part of the valley where yields and quality normally improve although this year quality will continue to see the effects from the strong winds the past month . Fringe and tipburn with occasional mildew. Suppliesare expected to lessen slightly and the market could continue to firm.
CHERRIES- California Cherry production is starting to come to an early end and the delayed start in the Northwest along with scattered thunderstorms has tightened supplies just as the Summers promotional season kicks in. Revised estimates have tighter supplies until the end of the month.
CITRUS- Navel production is almost finished but Valencia’ssizing and flavor profile are quickly improving and the market is steady.
ASPARAGUS- Limited Production continues from the West Coast and Peru has kept market significantly active . Production areas in Canada and coastal Baja in coming weeks will help improve supplies and reduce demand pressure.
LEAF LETTUCE- Romaine production continues to be heavy with mostly good quality although fringe and tipburn along with mildew continue to be present. Green and Red leaf supplies have been sufficient with a wide range inquality as well. Local East Coast supplies also are contributing to lessen the demand out West.
CARROTS- Carrot production has been steady but with slightly smaller sizing. The market is firm with good demand.
BROCCOLI- Salinas and Santa Maria production continues to be steady but on the lighter side. Quality has been good with production heaviest to crowns. Strong export demand continues to keep pressure on the market to remain active and limits the shippers ability to pack bunch broccoli.
Supplies look to be steady for the next couple weeks.
CAULIFLOWER- Production has leveled and the market firmed. Salinasand Santa Maria Valley are in full production with excellent quality although continued windy conditions have contributed to a few bruising anddiscoloration issues.
ARTICHOKES- Artichokes production on the preferred Green Globe variety has given way to other globe varieties and its’ predominant large sizingalthough light demand overall has kept prices low.
CELERY- Better supplies on larger sizes have started to allow the market to ease . Higher freight rates have also contributed to lighten demand. Transition back to Salinas is expected to begin by the weekend but will once again bring back quality issues which will likely limit availability and strengthen the market once again.
BELL PEPPERS- Production in the California desert continues to produce excellent quality. Green sizing will be heaviest to XLarge and Jumbo. The market firmed up with additional East Coast demand but that looks to be easing as Eastern bells have started to rebound. Red and Yellowshave started with better volume and will improve daily. Look for additional supplies with the warm desert temperatures.
Rain Out West
An early April storm has settled over California with rain showers continuing off and on through this week. There is also a cold front on the west coast and inland valleys with low level snow and hail at sea level. This cold snap will slow growth in most items, and the rain will slow harvesting because of wet muddy fields. This will result in stronger markets industry wide. A slight warming trend next week could create some quality issues for certain items like berries, leaf and head lettuce. Warmer temperatures in the east should help demand as Easter pull begins. Truck rates remain consistent with last week. As demand picks up next week we could see slightly higher freight bills. Still plenty of trucks available into next week.
LETTUCE – the waiting game continues as this market remains sluggish. Huron has produced above average yields and demand has been sluggish. If rain continues, harvest delays could lighten supply and we could see better markets early next week. As for now, there is still plenty of product. Yuma production ran longer this year with higher than normal volume, filling the transition gaps. Heavier weights and red ribbing are some current issues we have seen, although overall condition is good.
BROCCOLI – market could firm up next week as a result of the cold weather and rain. For now, plenty of product and sluggish demand has kept this market steady. Supplies are coming out of multiple areas throughout California and Arizona. Quality is fine.
CAULIFLOWER –Prices have bottomed out and could get stronger into the weekend. The cold weather and rain will certainly have an effect on the next harvest. Currently supplies are steady but shippers are selling out daily. Demand is still below average; we don’t expect huge changes but more coastal rain later in the week may turn things around.
LEAF – Huron will be finishing up this weekend and most production will shift to Salinas and Santa Maria. Green leaf has tightened up slightly. Romaine Hearts are getting very active, we could see a 20 dollar market later next week, especially if rain continues and production slows. There is a warming trend in the forecast following the storm that could create some quality issues like mildew, particularly on romaine.
CELERY – Not much change here. More deals on larger sizes with a few dollar spread between sizes. Easter pull is expected to firm up the market and we could see some higher priced celery early next week. The rain shouldn’t affect quality, although cold weather and muddy fields could delay harvest.
BERRIES –
Strawberries – Markets are soft, although current rains will lighten the supply. Florida has finished for the season. Watsonville has started but in a light way. Expect rain related issues moving into the latter part of the week. Heavy rains have already hit central California and more is on the way. We should see lighter supplies next week and higher prices as we near Easter pull. Warm weather is expected after this weekend so we will be seeing weaker fruit next week. Expect some bruising and soft fruit in the coming weeks. California is the main production area, so these issues will be industry wide.
Raspberries – Light supplies overall. Quality has been ok overall, but reports of soft, leaky fruit coming in from Mexico. Prices have leveled off for now but the market will improve as Easter pull starts next week.
Blackberries – Market remains active, volume is not expected to increase throughout April and into May. Sluggish markets in January and February created a gap in supply, and warmer weather in the south has hurt quality resulting in soft, leaky fruit.
Blueberries – With the Chilean season winding down, prices are expected to climb as California and Baja attempt to pick up the slack. California production will not pick up until mid-April at the earliest. Expect higher prices until then. Once California production picks up, prices will level off and ease into May.
ASPARAGUS – This market keeps inching upward as we near Easter pull. Mexico is finishing up and demand has shifted north. Salinas and central valley production is beginning to pick up but demand has been increasing daily. Easter ads start next week and production will be light. FOBs could hit $50 range on 28#, and if current weather conditions continue we may see the market get even stronger. This will be a high priced item for the entire month.
CHANGES IN THE WEATHER
Weather around the country has been ideal especially on the West Coast where short lived high pressure has caused temperatures to spike in the 90’s but by the weekend temperatures are expected to drop into the 60’s. Similar drops are expected for other parts of the country. Although sudden spikes in temperatures have temporary negative impact on quality the cooler weather should help offset any long term issues. This may help stretch out some local growing areas but if temps drop too low then it could spell the beginning of the end for the homegrown season.
West Coast day time temperatures are currently hot but long range weather is predicted to drop below normal later this week and continue below normal through the middle of the month. Current Highs are in the mid 80’s-90’s but will give way to 60′s by the weekend. Inland Valley’s and deserts will also see a drop to below normal after the current warming trend. Weather around the countries local growing areas also is predicted to be below normal with low’s of 32 degrees and below predicted for some of the upper Midwest and Northeast growing areas.
Truck availability remains good but fuel costs have kept rates elevated for this time of year. Most Independents and transportation brokers continue to solicit business which is helping ease rates down slowly. Advance notice will help in getting best value available.
LETTUCE- Increase in production and strong yields have lead to a softening market. Yields will start to decline as the weather cools but overall production will continue to climb . Currently quality is good in Salinas with occasional mildew and fringe burn but seasonal discoloration issues (russett amp; pink rib) are starting to show on arrivals. Loading Fresh lettuce is extremely important especially this time of year.
BROCCOLI- Supplies are increasing as Fall plantings are increased to meet demand but with plenty of homegrown product still available the market has been overall fair . Quality continues to be excellent. Volume deals are available currently but look for supplies to stabilize as the weather starts to cool by early next week
CAULIFLOWER- Production has leveled off and the overall market has rebounded. There are still a few available deals but cooler weather should further strengthen the market by the weekend. Quality is mostly good with occasional mildew jacket.
LEAF ITEMS- Romaine and Romaine Heart markets have peaked and lower pricing is available . Demand on green and red leaf has weakened along with Romaine . A wide range of quality is available especially with current heat spell causing wilting issues and shopping for quality is a must.
CELERY- Market has been stable with occasional volume offerings. Quality and sizing are nice, good strong stalks with good color. Production will start increasing from Salinas as well as Santa Maria and eventually Oxnard which will be offset by the declining production in Michigan.
ASPARAGUS– Production from Mexico is still light and demand has stayed strong with overall market improving daily. Quality is improving weekly and is comparable to imports from Peru.
GREEN ONION- Production continues to increase. Markets have been reacting downward as supplies have outraced demand especially on smaller sizes. Supplies of ALL sizes should continue to increase throughout the week and level off by next week. Quality has been inconsistent but should improve as supplies increase.
BRUSSELS SPROUTS- Increased supplies are expected but have not been enough to offset the strong Fall demand. Demand is expected to lighten up by the end of the week and supplies should continue to increase , including some local production in the Northeast just underway . This will put pressure on markets which will likely head lower.
STRAWBERRIES- Fall production out of Santa Maria is starting to increase but the majority of fruit on the market is still from weakening Summer plants. The current hot weather will further soften the fruit and add to the widening range of prices. Most shippers selling Summer fruit are correctly pricing theirs to move. Demand is very good for top quality fruit but most , if not all, fruit will have issues upon arrival . Continue to expect 20-25% bruising related issues on arrival. Cooler night time temps return by the end of the week and quality should start to rebound. Oxnard production will start picking up and will help with available quality . Raspberry prices are slightly higher for the best quality labels. Limited production of Blackberries continues to be shipped almost exclusively to the West Coast.
GRAPES- The market on Green and Red grapes is stronger as most shippers are transitioning into their late season varieties. Quality continues to be excellent due to the ideal weather throughout the Summer season in the Central Valley.
TURN AROUND
For the past month the industry has been subject to below normal temperatures in most of California/ Arizona growing regions. This week culminated in some of the coldest temperatures of the season and in turn created widespread product shortages resulting in skyrocketing prices . Now there is a warming trend on the horizon that will help get most commodities growing again but there continues to be substantial damage left behind. As most products start to grow much of the damage from the heavy frost will have to be trimmed or the head may be left in the field altogether and the extent of the damaged won’t be determined until actual harvest of the crop. Although quality will continue to suffer it will eventually lead to better availability and a return to more reasonable markets. This process has already started as some buyers are looking for alternative growing regions to help supplement supplies on various commodities. Central Mexico which is home for many processors and commercial freezers with year round supplies on certain items and which has been less affected by extreme cold temperatures has started to divert supplies of broccoli, Lettuce and celery to fresh market. These “imports” have helped keep markets from further escalating although these extra supplies will eventually create wild swings in supply and pricing as normal vegetable operations slowly ramp up supplies and specific target markets get saturated. There will be plenty of buying opportunities ahead but beware not all opportunities are good values. Continue to monitor quality .
******WARNING******Quality issues ranging from Blister, Peel, Discoloration , Fringe Burn, Wilting amp; Decay will be present on ALL commodities for the next month .
Weather for most of the West Coast (norms: 64-65hi/40-45lo) has made it through it’s coldest period and forecast to be near normal with intermittent spikes above and below normal for the next few weeks. The deserts have a similar pattern (norms:70-72hi/38-42lo) with forecast for warmer near normal temps Soil temperatures have bottomed out and are expected to start rising but still far below the range needed for normal growth. This is forecast to happen by the end of the month. Central Florida berry growing region is expected to return to near normal weather or possibly cooler (72hi/50lo) with occasional isolated showers for the next week after experiencing a run of above normal temperatures. Central Mexico looks to be near normal (68hi/43lo) for the balance of the month.
Transportation rates are expected to remain steady. Continue to plan ahead to get the best value and service available.
BROCCOLI- The market has peaked as weather will start to turn around. Presently supplies are limited in the desert but supplies of crowns will begin to be more prevalent and eventually bunch supplies will start to increase . Quality along the coast continues to be fair at best. Even desert quality is showing signs of the cold weather with purpling and discolored beads and epidermal peel on the stalk. There will be increasing supplies coming from alternate growing districts such as Nogales, Mexico but those areas tend to have a WIDE range in quality and spec as well, so buyer beware. The market has peaked which will lead to better buying opportunities in ALL growing districts.
****WARNING****LETTUCE- Production has been slowed by cold temperatures along with quality issues arising from icy conditions. Now that most of the sub freezing temps are behind, growers are evaluating the extent of the damage to the existing crop. Although likely decreases in yields are anticipated overall production should increase but the main concern is the quality issues on the upcoming fields. Severe blister amp; peel will eventually turn into discoloration and decay. All growers will experience some level of issues but the best ones will be able to limit the quality issues that get into the box. ALL shippers have contract clauses that prevent inspections to count blister and discoloration as a scoreable defects although if serious enough decay will become an issue which is scoreable. Continue to monitor quality and order minimum quantities until quality improves.
****WARNING****LEAF LETTUCE- Similar to Iceberg lettuce , quality will continue to suffer from blister, peel , fringe burn, discoloration and likely decay.Continue shopping for the product least affected by the frost will be necessary. Some shippers try to strip all affected leaves before packing and some prefer to leave on a few “wrapper” leaves for protection. Either way there will be issues from pale heads highlighting discoloration issues or decay from the breakdown of damaged outer leaves.
ASPARAGUS- Market continues to be active with limited supplies coming in from Mexico and Peru. Like most veg items the market has skyrocketed. Supplies should start to increase sharply by the end of the month in Mexico but strong demand for ads will keep pressure on the market to remain high once it comes off it’s historical peak. Now is the time to inquire about promotional pricing.
GREEN ONION- Supplies have been limited but are poised to rebound starting next week. like most veg items look for better values as we get closer to the end of the month.
CELERY- The celery market continues to see strength even as cold weather has started to pass. Expect the market to ease slowly with good demand and reduced acreage combine to keep market active. Quality has been showing signs of frost damage of late and will continue to have varying degrees of issues depending on production location. Small sizes have become more prevalent due to colder weather and stripping of damaged outer stalks. Limited quantities being grown in the desert continue to result in a wide ranging market due to the fact most celery is transferred to Yuma for consolidation. The best values will continue to come from Oxnard.
CARROTS- Carrot production has been steady but starting to slow with seasonally cold weather. The market is steady locally but an influx in bulk supplies from Mexico have deals on bulk packs. Good demand through the heavy promotional period should help maintain pricing especially for the retail packs.BRUSSELS SPROUT- Production from California has all but finished but Mexico production is well underway. Recent cold weather slowed production and allowed the market to firm. Quality will be significantly better from Mexico.
GRAPES- Limited shipments from Chile and Peru have kept the market strong especially the Red varietals. Most vessels are sold before they hit port on either coast. Further affecting the market is a fruit fly threat with Chilean imports . Red globe and most Green varietals quality has been good with the best quality coming from Chile.
CITRUS- Although California Navel shippers are assessing damage their initial report is quality has only been slightly impacted by last weekends cold blast. They are still monitoring damage of the thinner skinned Lemons, Limes and Clementines .
So far this season quality has been excellent with good volume and improving flavor and sizing profiles from Central California.
STRAWBERRIES- Production has peaked from Mexico and Florida . Southern Californian Coast production is still limited but warmer weather forecast should start increase in quality supplies within the next couple weeks. Now that the market has dropped to promotable levels the market looks to be holding as supplies are sufficient to continue promotions through the Valentines Day Holiday. Quality from Florida and Mexico is good and California is improving daily depending on variety. Stems will be available mainly out of California with sizing limiting Florida and Mexico from producing stems. Raspberry production has stalled with most production out West and the market is very active on limited supply. Blackberries primarily from Mexico continue offer a good value.
Happy 4th of July!
Transportation rates surprisingly maintained this past week but could tighten with some trucks sitting idle for the Fourth of July Holiday. But overall supply seems to be strong which will eventually lead to lower rates once we get past this week. Increased regulations will continue to put pressure on drivers logs and likely delay even the fastest trucks moving forward. Plan ahead for best value and service.
LETTUCE- Production in Salinas is starting to transition to the northern part of the valley where yields and quality normally improve. Quality has been good but with this weeks heat look for a temporary setback with wilting , Sun, Fringe and tipburn with occasional mildew. Supplies are expected to lessen slightly although production from Colorado may keep markets in check .
LEAF LETTUCE- Romaine production continues to be moderate with mostly good quality although fringe and tipburn along with mildew continue to be present and reduce overall supplies. Green and Red leaf supplies have been sufficient with a wide range in quality as well. Local East Coast supplies also are contributing to lessen the demand out West.
ASPARAGUS- Production continues from Coastal Mexico , Washington and Peru. Quality has been an improvement over the end of the Central California deal. The market has significantly leveled off over the past few weeks but looks to firm in the coming weeks.
CARROTS- Carrot production has been steady but with slightly smaller sizing but sizing should start to improve as well as overall availability which will bring good promotional opportunities.
BROCCOLI- Salinas and Santa Maria production continues to be steady but on the lighter side. Quality has been good with production heaviest to crowns. Strong export demand continues to keep pressure on the market to remain active and limits the shippers ability to pack bunch broccoli. Supplies look to increase in the coming weeks which will put pressure on the market to ease.
CAULIFLOWER- Production continues to be moderate due to lighter plantings in the Salinas Valley. Supplies could go either way with extreme heat occasionally having a negative effect on growth. Either way look for quality to be affected with wilting plants exposing the cauliflower to the elements causing cream-yellow coloring on the curd.
CELERY- Production is winding down in Oxnard this week which could temporarily firm prices for the Salinas crop but Michigan production is right around the corner. Better supplies on larger sizes continues . Higher freight rates have contributed to lighten demand.
CITRUS- Valencia’s sizing and flavor profile are quickly improving and the market is steady. Sizing is currently peaking on 113’s
BELL PEPPERS- Production in the California Central Valley continues to produce excellent quality. Green sizing will be heaviest to XLarge and Jumbo. The market reflects the heavy supplies available. Red and Yellows have started with better volume and will improve daily. Look for additional supplies with the warm desert temperatures. Eastern Bells continue to struggle with consistent quality due to weather.
STRAWBERRIES- Production was interrupted early last week with heavy drizzle and now the heat will soften fruit further making travel to the East near impossible. Limited labor forces growers to divert a larger percentage to the freezers leaving supplies falling short of heavy demand for the Holiday. Better sizing and quality will return by mid July for continued promotional supplies. Recent weather has also affected Raspberries amp; Blackberry production and quality but they should rebound quickly.
GRAPES- Production from Mexico continues and the California desert production is also in full swing as is Central California. Quality has been excellent with good sizing and flavor profile. The overlapping volume has flooded the market with great values.
MELONS – Cantaloupes volume has been limited especially the larger sizes but look for an increase in production with the Westside starting this week . Honeydew production has been heavy and the market looks to continue to be depressed through the middle of July. Quality has been excellent.
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